TOTC2017 Edinburgh Logo

April 1st - 4th 2017

Tales of the Cocktail has spent the past six years touring the Americas—from Vancouver to Buenos Aires to Mexico City. Now, we’re ready to cross the pond and bring the industry’s premier cocktail festival to Europe. In 2017, Tales of the Cocktail on Tour is headed to Edinburgh, Scotland for four days of cocktail education and celebration in one of the world’s most historic cities. By day, cocktail experts from around the world will share ideas and insights at a series of educational seminars. By night, we’ll hit the town and dive into the diverse cocktail culture of Edinburgh that’s so much more than Scotch. Join us in Spring 2017 for four fun, festive and enlightening days in Edinburgh.

Tickets On Sale Now!

Tickets are sold in packages with limited quantities available!


Seminar selections are first come, first served.

See below for the full schedule.

The Principal Edinburgh

19-21 George Street, Edinburgh, Scotland EH2 2PB

The resplendent Principal Edinburgh George Street will be our home during the four days in Edinburgh. Located just two minutes from Princes Street and close to Waverley Station, The Principal Edinburgh George Street is the ideal location for exploring the best Edinburgh has to offer. The hotel has been newly refurbished and will offer to your guests an amazing experience . Tales on Tour attendees will receive a discounted nightly rates start at 140 GBP.


Single occupancy - £140 (includes VAT and breakfast)

Double occupancy - £152 (includes VAT and breakfast)

Booking Instructions:

  1. Go to
  2. Select "Edinburgh, The Principal Edinburgh"
  3. Enter your dates for the April 2017 event
  4. Click on the "Special Codes" dropdown
  5. Enter the following Promotion Code: TOTC

Call Instructions:

For inquiries over the phone, call: +44 131 240 5500

Please let them know that you are calling in regard to Tales of the Cocktail

Tickets On Sale Now!

Tickets are sold in packages with limited quantities available!


Seminar selections are first come, first served.


Apply Tales on Tour - Edinburgh Media Credentials

Cocktail Apprentice Program

The Cocktail Apprentice Program is an exclusive mentorship program for up-and-coming bartenders to learn alongside some of the biggest names in the business during Tales of the Cocktail on Tour.

CAP Applications Have Closed For This Event

The 2017 Cocktail Apprentice Team for Tales on Tour Edinburgh 2017 has been selected! Click here to find out who made it.

Click Here to learn more about all the Cocktail Apprentice Programs


Interested in partnering with Tales of the Cocktail on Tour?

Please complete the sponsor inquiry form and our sponsorship team will be in touch.

Tales on Tour is great sponsorship opportunity for companies big and small. Whether you have participated in New Orleans or any Tales event, our dedicated team is available to walk you through the event and find the best fit for your goals.

Additional Questions? Please contact