Tales on Tour

The lineup for Tales on Tour 2027 dates & cities will be announced soon!

Tales of the Cocktail Foundation hosted the 2026 Tales on Tour series in 5 cities. The reimagined initiative is designed to bring the education, community, and celebration of cocktail culture that the annual Tales of the Cocktail® conference is known for to even more bartenders and hospitality professionals across the United States. Check back soon for updates.

About Tales on Tour

First introduced in 2011 as an international education and cultural exchange series, Tales on Tour has historically partnered with local bar communities around the globe to cultivate knowledge sharing and build long-lasting relationships. In 2026, the program will deliver the Tales experience to new markets and strengthen access to the Foundation’s year-round mission of advancing the hospitality industry.

In 2026, Tales on Tour series brought its signature mix of education, wellness, parties, and community-building programming to multiple U.S. cities, kicking off in Chicago – produced in conjunction with Speed Rack– celebrating women in the industry and championing equitable representation behind the bar. The tour will then head to Dallas, Los Angeles, Washington, D.C., and finish the season in Miami.

William Grant & Sons, Diageo, Explore Louisiana, and Nestlé Waters & Premium Beverages, featuring brands Perrier, Maison Perrier, Maison Perrier Chic, and Acqua Panna, were the tour-wide presenting partners, leading supporters across all stops, with additional local partners bringing regional flavor and expertise to each market. Liquid Productions will execute the production.

Each Tales on Tour city will offer a curated selection of programming inspired by the full Tales experience. Programming includes a Beyond the Bar wellness activation to open the day, a bespoke lineup of educational seminars and brand-led sessions, access to the new Tales Lounge, a vibrant gathering place for community and conversations, Spirited Dining + Drinking experiences, and collaborative Guest Shifts with visiting and local bartenders.

With an expanded multi-city footprint and deeper community partnerships, the Tales on Tour series reaffirms TOTCF’s long-standing commitment to serving and uplifting hospitality professionals year-round.

As Tales of The Cocktail Foundation embarks on this revitalized multi-city program, Tales on Tour 2026 aims to deepen connections, spark meaningful conversations, and inspire the hospitality leaders who continue to shape beverage culture nationwide. The Foundation looks forward to welcoming professionals across the country to join in learning, celebration, and community as it brings the Spirit of tales to new audiences.