TOTC2017 Edinburgh Logo

April 1st - 5th 2017

Tales of the Cocktail has spent the past six years touring the Americas—from Vancouver to Buenos Aires to Mexico City. Now, we’re ready to cross the pond and bring the industry’s premier cocktail festival to Europe. In 2017, Tales of the Cocktail on Tour is headed to Edinburgh, Scotland for five days of cocktail education and celebration in one of the world’s most historic cities. By day, cocktail experts from around the world will share ideas and insights at a series of educational seminars. By night, we’ll hit the town and dive into the diverse cocktail culture of Edinburgh that’s so much more than Scotch. Join us in Spring 2017 for five fun, festive and enlightening days in Edinburgh.

Tales on Tour is now FIVE full days of events!

Registered Attendees, LOG IN HERE

Tickets are Sold Out for Tales on Tour 2017

Ticketing Frequently Asked Questions & Troubleshooting

Questions: Email


The Roxburghe Hotel

38 Charlotte Square, Edinburgh, EH2 4HQ

We are happy to say that we now have a small quantity of rooms available at The Roxburghe Hotel. The Roxburghe Hotel is the "sister property" of The Principal Edinburgh, and is only a 7-minute walk to The Assembly Rooms. If you would like to make a reservation, please call +44 131 240 7138 or send an email to Please make sure to mention that you are with the Tales of the Cocktail group.

£140 per night for single occupancy, VAT and Breakfast included

£153 per night for double occupancy, VAT and Breakfast is included

The Principal Edinburgh

19-21 George Street, Edinburgh, EH2 2PB

The room block at The Principal Edinburgh is currently sold out. If you need to make adjustments to a current reservation, please call the hotel at +44 (0)131 225 1251.

The resplendent Principal Edinburgh George Street will be our home during the four days in Edinburgh. Located just two minutes from Princes Street and close to Waverley Station, The Principal Edinburgh George Street is the ideal location for exploring the best Edinburgh has to offer. The hotel has been newly refurbished and will offer to your guests an amazing experience .

---------------- SOLD OUT ----------------

Tickets are Sold Out for Tales on Tour Edinburgh 2017

Save the Date for Tales on Tour 2018
April 8th to 11th

Ticketing Frequently Asked Questions & Troubleshooting

Media Credentials

Media credential applications are open through February 20, 2017.

Media Credential Applications Have Closed For This Event

Cocktail Apprentice Program

The Cocktail Apprentice Program is an exclusive mentorship program for up-and-coming bartenders to learn alongside some of the biggest names in the business during Tales of the Cocktail on Tour.

CAP Applications Have Closed For This Event

The 2017 Cocktail Apprentice Team for Tales on Tour Edinburgh 2017 has been selected! Click here to find out who made it.

Click Here to learn more about all the Cocktail Apprentice Programs


Sponsorships for Tales on Tour 2017 have closed. If you are interested in getting information for Tales on Tour 2018 please complete the sponsor inquiry form.

Tales on Tour is great sponsorship opportunity for companies big and small. Whether you have participated in New Orleans or any Tales event, our dedicated team is available to walk you through the event and find the best fit for your goals.

Additional Questions? Please contact

While so many spirits professionals and lovers of the craft are in Edinburgh for Tales of the Cocktail on Tour, distillers across the region are hosting events to give a taste of what Scottish spirits are all about. During and after the Tales festivities, you can make the trip to distilleries for tours and tastings of Scotch whiskies, gins and other spirits. Please visit for more information on these special events and start making your plans to get to know the unique flavors of Scotland even better.

Check in often for more trip options!

Spots are limited!

Irish Exit

Thursday, April 6th

Don’t want the Tales on Tour experience to end!

Join the Irish Exit as we depart Edinburgh to our Celtic cousins in Ireland for the ultimate Irish Exit. Join William Grant and Sons as they host Tales on Tour attendees at the new Tullamore Distillery located in the heart of Ireland, visit the World’s Oldest Pub, Sean’s Bar, where they have been serving libations dating back to 900AD and finish the day being hosted at Dublin’s best pubs and cocktail bars including Vintage Cocktail Club, The Blind Pig, The Exchequer, and, Spirited Award nominated, The Liquor Rooms amongst many more.

Learn More About the Irish Exit

Hendrick’s Gin Distillery Open Day: an exquisitely odd excursion.

Wednesday, April 5th

Join us as we embark on a journey to visit the Hendrick’s Distillery in Girvan, Ayrshire. This highly irregular one day coach excursion shall take in the delightful seaside resort of Girvan before delivering guests to the Hendrick’s gin palace, where, under the guidance of Master Distiller, Miss Lesley Gracie they shall uncover the hidden depths of Hendrick’s Gin and the unusual assemblage of apparatus and processes that make it so exquisitely odd. A hearty lunch and peculiar entertainment are promised, return to Edinburgh around tea time is hoped.

Learn More About The Hendrick's Gin Distillery Open Day