About Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars, into the world’s premier cocktail festival. Each year the international bar and spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking and special events. With hundreds of opportunities developed specifically for bartenders, distillers and other bar and spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for the exchanging of new ideas, products and techniques. In addition, Tales of the Cocktail also produces Tales of the Cocktail® on Tour, manages the Tales 365 membership program, and publishes bartender-focused educational content year-round on TalesoftheCocktail.com.

Tales of the Cocktail Foundation

Tales of the Cocktail Foundation is an non-profit organization that educates, advances and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events.

Tales on Tour!

Following successful stops in Vancouver, Buenos Aires, and Mexico City, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the most history-rich cities in the world, Edinburgh, Scotland. This five-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Edinburgh's longstanding cocktail scene by night. Join us in Edinburgh, Scotland in Spring 2018 to get a taste of what Tales of the Cocktail is all about in a city you’ll never forget.

Tales 365

Tales 365 is a membership program from Tales of the Cocktail that gives spirits professionals from around the world discounts and early access to Tales event tickets. Membership includes ongoing special offers from some of the best barware product producers in the world.