Write for Tales
Tales of the Cocktail celebrates the people, places, products, culture and ideas that make up the spirits industry. We're always looking for new ways to inform our readers, elevate spirits and bar culture, and shine a light on the unique lives and lifestyles of the people behind the bar.
We’re looking for a wide range of article formats, from interesting profiles to quirky history stories, but we're particularly interested in...
- smart ways that bar owners can improve their business (example)
- insights related to career/professional development for bartenders (example)
- practical advice that makes the life of the bartender a little easier (example)
- stories that speak to the unique lifestyles/challenges of people in the industry (example)
- stories that offer actionable advice to help improve the guest’s experience (example)
If all else fails, just check out this list of our favorite articles we published in 2015.
We're also interested in photo and video content. If you have a great idea for something you’d like to write or shoot, and you think it’d fit with our mission, we’d love to hear about it. We want contributors who write with authority, strong research and in-depth knowledge—and mostly, with interesting perspectives on how the world at large can be understood through the lens of bar culture. (PS: we're open to stories from the beer and wine worlds, too.) Yes, we pay our contributors. No, you do not have to be a journalism major. In fact, we’re especially interested in hearing from people who work in the industry.
How to pitch
Send an email to email@example.com. Introduce yourself. If you have previously published work, please share—but if not, don’t let that stop you. Tell us what you want to write about, but don’t forget to convey how you’ll be writing about it and what your angle will be. Have a source (or sources) in mind? Tell us. Have a specific structure in mind? Tell us. Include any detail that can help us understand how you plan to bring it to life. Be sure to let us know if you can shoot photos or video for your story. Our readers are smart, educated, and passionate members of the spirits and service industries, so please keep that in mind when forming ideas.
“I want to write about a bar in my hometown.” ← not a pitch
“I want to write about how this bar in my hometown is educating guests and slowly changing the community’s palate by doing XYZ.” ← a pitch (and one of our favorite pieces; see it here)
“How about a story on gin?” ← not a pitch
“How about a story on Scottish gin? I’d like to explore the way certain Scottish botanicals like heather and milk thistle lend an interesting, unique terroir that you can’t really taste in other gin products.” ← a pitch (and a great article, read it here)