Behind the Bar

What's the Right Deal to Take?

It's hard to get a start as an independent spirits brand, which is why the promise of cash investments or distribution aid in exchange for a slice of equity can seem like a dream come true. With multiple offers on the table, however, it can be difficult to tell if you'll be the one making a profit, or if the lawyers will. This video, hosted by a panel of world-class spirits entrepreneurs, divulges valuable insight and practical advice that applies through every stage of your business, making sure that you come out on top in the deals you choose.

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