Behind the Bar

What's the Right Deal to Take?

It's hard to get a start as an independent spirits brand, which is why the promise of cash investments or distribution aid in exchange for a slice of equity can seem like a dream come true. With multiple offers on the table, however, it can be difficult to tell if you'll be the one making a profit, or if the lawyers will. This video, hosted by a panel of world-class spirits entrepreneurs, divulges valuable insight and practical advice that applies through every stage of your business, making sure that you come out on top in the deals you choose.

From our partners