Browse the latest videos from spirit professionals around the world.


WE SPRITZ : From Classic Aperiti...

Explore the benefits of hopping on the low ABV trend with Leo Robitschek, Giuseppe Gallo, Anne-Louise Marquis, Talia Baiocchi, and Rudi Carraro

seminar presenter in front of panel; other panelists interact in the background

#Instagram seminar at Tales on T...

Think taking a social media photo is simple? Max Warner and Addie Chinn urge you to think again.

Zoe Cormier sitting at a panel

Guilty Pleasures

According to Claire Smith-Warner and Iain Griffiths, drinking alcohol doesn't always have to be an intoxicatingly sinful experience.

three seminar panelists at their table

New Orleans: The Cradle of Civil...

Phil Greene, Chris Hannah, and Chris McMillian explore New Orleans' role in cocktail history.

a seminar, 4 presenters, woman 2nd from the right standing up

Drambusters @ Tales on Tour Edin...

The top bartenders and bar owners in the UK discuss the role Scotch whisky plays (or doesn't play) in today's cocktail culture.

Men sitting at a table in a conference room.

When is a Rum Not a Rum?

The world's one and only global rum ambassador, Ian Burrell, expounds upon the great rum debate.

Female bartender holding out a glass

Women Behind Bars: Barmaid to Ba...

Women have been working behind the bar since the profession originated. Learn how women's role in the industry has changed over time.

card fan and title of seminar

What's the Right Deal to Take?

If you want to found an independent spirit brand, you'll need more than a good recipe: you need to know how to navigate all sorts of business deals.

a man mixing a cocktail

How Bartending Style Changes Aro...

In this cocktail-centered version of a global summit, Mark Schettler presides over a discussion comparing international styles.

Bartender blasts a pineapple with a blowtorch

The Grilled Pineapple Old Fashio...

Eric Tecosky of Jones Hollywood shares his trick for a fiery summer-worthy take on the Old Fashioned.

dried chilies on a table

Ingredients that Go Beyond Flavo...

When making a cocktail, it's time to think perception over taste, according to Derek Elefson and John Baughman.

Bar team at The Clumsies in Athens, Greece

#SEDTalks with the World's Best ...

Philip Duff's #SEDtalks source wisdom from the top dogs of the spirits industry, including brilliant minds behind NoMad, the Dead Rabbit and the Cl...

A cocktail with mint and lime.

Mint: Keeping Cocktails Fresh Si...

Charlotte Voisey and Peter Vestinos offer a fresh take on how to grow mint, keep it fresh, and incorporate it into cocktails.

a man speaking at a podium

Perfecting the Three Phases of H...

Andy Seymour moderates this discussion on how to cultivate the perfect atmosphere of hospitality in a bar.

People on a panel.

How to Respect Tradition While P...

Being of the new or old school mentality in the bar world doesn't have to be mutually exclusive. Find out how you can respect tradition while still...