Sponsorship Features and Benefits

Tales of the Cocktail® 2018 Sponsorship Benefits and Features

Jump Directly to the Overall Sponsor Package

Jump Directly to the Tasting Room Sponsor Package

Jump Directly to the Seminar Sponsor Package

Why host an event at Tales of the Cocktail?

  • Tales of the Cocktail unites members of the hospitality industry from over 35 countries across the globe
  • Tales is an opportunity to connect one-on-one with the world’s most influential bartenders.
  • Industry members attend from the largest markets, as well as smaller emerging markets.

  • Tales of the Cocktail offers the opportunity to build your brand, not only at our events, but also year round through our rapidly expanding digital platform.

  • Tales is an unbeatable event to launch a new brand or product

Benefits of a Tales of the Cocktail New Orleans Partnership

Benefits Benefits

Sponsorship Level Access and Promotion

  • Each donor level includes all perks associated with lower tiers.
  • All donors will receive:
    • Events listed on Tales of the Cocktail official schedule
    • Logo on TOTCF ticketing site
    • Logo on TOTCF app
    • A varying number of sponsor credentials with access to tasting rooms, guaranteed seating in seminars sponsored by your brand, and standby line access for all seminars

Brand profile on website with direct links to your website.
    • RFID Data for events hosted at the Royal Sonesta Hotel (Seminars, Tastings Rooms, and All Day Lounges).
    • Preferred hotel pricing and opportunities for room blocks.
    • Private registration area in the VIP Registration Room at the Royal Sonesta.
    • Opportunity to network with other sponsors, presenters and media.
    • Platform to market your brand to thousands of industry professionals from over 35 countries and 200 Credentialed Media from outlets around the world.


  • Dedicated Tales Team member to assist through event execution
  • On-site staff support- See event details.
Preferred local vendors list.

Tax-Deductible Sponsorships

  • Tales of the Cocktail is the annual event that supports the Tales of the Cocktail Foundation. The Tales of the Cocktail Foundation is a 501(C) 3, EIN 84-1701381.

Tasting Room Sponsor Package

Tales of the Cocktail strives to offer great value in participating at the event. Your Tasting Room sponsorship fees are split with the host hotel and include the following amenities and support services to help your event run smoothly. The Tales of the Cocktail team is always available to help from the time of booking through execution, so please do not hesitate to ask!

Event Amenities Include:

  • Q Mixers
  • Water
  • Two Hotel Banquet Servers
  • Hotel Linens
  • Ice
  • Cocktail napkins
  • Daily Signage
  • 5 oz. Tasting Cups
  • Tables (choice of layout based on inventory)
  • List of Preferred Vendors

Support Provided:

  • Two Complimentary Hotel Attendants during the hours of the Tasting Room session **
  • One Tales of the Cocktail Staff member*
  • One Tales of the Cocktail Volunteer*

*Some exclusions apply. Tales of the Cocktail staff and volunteers are available for assistance during setup and event execution, but cannot serve or prep alcoholic beverages.

** 'Brand Education' Sessions will receive one (1) Hotel Attendant. 'Grab and Geaux' Sessions do not include a Hotel Attendant.

The Tasting Rooms are a blank slate to give you full creative control on how to showcase your brand. We have put together a comprehensive list of local vendors who can assist with all of our event needs including the following items which are not covered by the sponsorship fee.

  • Cocktail Prep & Service- Not Included
    • Spirits
      • All spirits must be purchased by Tales of the Cocktail Foundation. Orders must be placed with your Tales contact by the sponsor by May 15th, 2019. NO spirits can be brought on site.
    • Bartenders
    • Tools needed for cocktail execution
    • Kitchen or fridge/freezer space within the hotel
    • Cocktail ingredients—Fresh produce, juices, bitters, mixers, etc.
      • Ingredients can be purchased through the hotel or brought in.
  • Event Execution- Not Included
    • Audio Visual Equipment
    • Décor, Models, Talent, and Musicians
    • Food
      • Food can only be purchased through the hotel and not brought in via outside vendors.
    • Plates, utensils, burners, glassware, etc. (Check with your Conference Services Manager at the Royal Sonesta for rental options. Appropriate plates, utensils, etc. will be included with food purchase.)
    • Photography
    • Transportation

Seminar Sponsor Package

Sponsor Integration in the Seminar

  • Product integration and third party validation as your brand is woven into the content of the seminar, the recipes and the demonstrations.
  • Signage at your seminar that acknowledges your brand and the partnership.
  • Opportunity for the brand to have recipe handouts or POS for each guest at their place setting. Items can be shipped to the Tales of the Cocktail office to be set up by our staff.
  • Guaranteed sponsor seating in the seminar.
  • If applicable, and only determined by the presenter, we may elect to use a spokesperson from your company as a member of the panel.

As part of your sponsorship package, Tales of the Cocktail provides the following:

  • Pre-Event Logistics
    • All ticketing and event promotion
    • Moderator air travel stipend, accommodations and airport transfers
    • All presenter credentials for events
  • Cocktail Service & Execution
    • Cocktail Apprentice Staff to execute and serve the cocktails or tastings
    • Q Mixers Product Line
    • All cocktail ingredients and mixers
    • All tools and containers needed for drink preparation and service
    • All coordination and execution of the seminar
  • On-Site Setup
    • Complete AV set ups in each seminar room, excluding laptops
    • Hotel banquet servers
    • Kold Draft Ice
    • Cocktail napkins
    • Signage including sponsor brands and the daily event schedule
    • Tables, Chairs and Linens
    • Tales of the Cocktail 5 oz. Acrylic Cups or, in certain cases, glassware
    • Bottled water
  • Support Provided
    • Tales of the Cocktail Room Teams
    • Tales of the Cocktail Volunteers