It’s been over a quarter of a century since Jalisco, Mexico-based company Patrón has welcomed a new year-round offering to its core range of tequilas. This month, the iconic tequila producer launched Patrón Extra Añejo, a tequila aged for over three years, expanding its tequila line which includes Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months).
Crafted from 100 percent Weber Blue Agave, Patrón Extra Añejo tequila is distilled in small batches using both the traditional “tahona” process and the modern roller mill method to create Patrón’s signature taste. However, what sets this tequila apart from the competition is its approach to aging.
“What differentiates our Extra Añejo spirit from our other premium tequilas is its aging process; Extra Añejo is aged in oak barrels for at least three full years, giving the aged tequila a unique taste of dry fruits, banana, honey, citrus, and vanilla, together with a light, yet distinct agave flavor,” said Antonio Rodriguez, Director of Production at Patrón Tequila. “Like most aged spirits, Patrón Extra Añejo is best enjoyed neat or with ingredients that complement the spirit’s smoky and slightly sweet notes, such as cinnamon, honey, and vanilla.”
Patrón Extra Añejo tequila is aged in a combination of new and used American, French, and Hungarian oak barrels to impart the distinctive flavor of light agave and oak, making it ideal for enjoying on its own or mixing into cocktails such as the Patrón "The Oldest Fashioned," made with vanilla simple syrup, chocolate bitters, orange peel, and grapefruit peel. The vibrant, dark gold tequila has a sweet, fruity taste and a long, medium oak finish with notes of vanilla, dry fruits, and light nuts. Patrón Extra Añejo is also packaged in the same iconic bottle as Patrón’s other core tequilas, as well as hand-numbered and hand-labeled to ensure quality.
Extra añejo tequila, a category oftequila designated by the Consejo Regulador de Tequila (Mexico’s governing body for tequila) in 2006, represents the fastest-growing category in aged tequila today. In 2016, tequila volumes were up 7.1 percent to 15.9 million cases, while revenues were up 7.5 percent to $2.5 billion, according to the Distilled Spirits Council. Both consumers and trade are becoming better versed in the world of ultra-premium tequila and as a result, the popularity of everyone’s favorite party starter is only increasing. With this in mind, Patrón strives to innovate beyond the status quo, with new tastes and styles of tequila constantly in the works.
“When Patrón launched nearly three decades ago, the world was a very different place for tequila,” says Lee Applbaum, Global Chief Marketing Officer, Patrón Spirits. “Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognize and value the sophistication of this world-class spirit. Patrón Extra Añejo is an excellent example of this rapidly changing consumer appreciation for fine tequila, and we’re delighted to share this new expression with spirits aficionados everywhere.”