Industry News

Tales of the Cocktail® 2016 Exceeds Economic Impact Record

Tales of the Cocktail® continues to generate strong numbers for New Orleans and the surrounding regions
Tales of the Cocktail® continues to generate strong numbers for New Orleans and the surrounding regions

Tales of the Cocktail®, the world’s premier cocktail festival, held its 14th Annual celebration in New Orleans July 19-24, 2016. This year’s event showcased a record-breaking 318 total events throughout the weeklong festival. What’s more impressive is the economic impact Tales of the Cocktail has on the city of New Orleans.

This year, Tales of the Cocktail generated a record $15.8 million impact on the New Orleans economy and an additional $1.2 million in state and local tax revenue, an increase of more than $200,000.

“The Tales of the Cocktail event has a paramount economic impact on Erin Rose. It affords crucial updates, improvements, and repairs as well as providing financial reprieve for our staff during the slow summer months.” - Angie Koehlar, Co-Owner, Erin Rose

Since 2008, the New Orleans Culinary and Cultural Preservation Society (NOCCPS), the non-profit organization that produces Tales of the Cocktail, has partnered with the University of New Orleans Research Department to generate an annual economic impact report. From 2008 to 2016, Tales of the Cocktai has generated a total impact of $101.2 million on the local and regional economies.

"In the end, it is humbling to look back and see the impact we've had over the years on both the Industry, as well as the City, we call home." - Paul G. Tuennerman, Co-Owner, Tales of the Cocktail

In addition to Tales of the Cocktail’s economic impact on New Orleans, proceeds from Tales of the Cocktail’s annual events benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization dedicating to supporting and growing the international cocktail community. As Tales of the Cocktail® grows, so too does NOCCPS’s ability to fund educational programs like the Cocktail Apprentice Scholarship Fund, the Apprentice Aid Medical Fund, a new health initiative for New Orleans service industry workers and several other special projects and initiatives throughout the year. This year along, NOCCPS gave out eight B.A.R. 5-Day Scholarships and spent approximately $206,000 supporting the Cocktail Apprentice Program.

Tales of the Cocktail returns to New Orleans July 18-23, 2017. For tickets or more information about this year’s spirited schedule of events, visit TalesoftheCocktail.com.

About Tales of the Cocktail®

Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the international spirits community for five days of what’s now, what’s new and what’s next in bartending. Held annually in New Orleans, Tales of the Cocktail® has something for bartenders and spirits professionals with opportunities to mix and mingle with the brightest minds in mixology during an always-spirited schedule of seminars, dinners, competitions, tasting rooms and new product launches.

About the New Orleans Culinary and Cultural Preservation Society

The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique cocktail culture in New Orleans and around the world through education and outreach. Every year the NOCCPS produces a number events including Tales of the Cocktail®, Tales of the Cocktail® on Tour, and Tales of the Toddy® with proceeds being invested back into the international spirits community through educational programs, scholarships, training programs and financial aid.

SOCIAL MEDIA

WEBSITE

FACEBOOK

TWITTER

INSTAGRAM

YOUTUBE

MEDIA CONTACT: Ann Tuennerman | 504-948-0511 | Ann@TalesoftheCocktail.com

SPONSORED
From our partners