Overheard at Tales: The Best Pics, Quotes, Tweets, and Drinks from Day 1

1. Our first attendees in line at registration. (Check out their custom TOTC necklaces!)

2. The ultimate TOTC shopping list #knowbeforeyougo

Shoppin list: milk thistle extract, turmeric pills, omegas, B12, snake oil (can't hurt?), protein bars, Bayer, #totc2017

— Hope Ewing (@GreatBooIsUp) https://twitter.com/GreatBooIsUp/status/887363718727606273">July 18, 2017

3. She didn't choose the #CAPlife, the #CAPlife chose her

Day 2: Sazerac breakfast, training, walkthroughs, high fives, and hugs... Tomorrow we go live! It's happening. See y'all soon! (Look familiar, @jessejvida ? Trolling you is my favourite). #TOTC17 #CAPlife #NoSleepTillBrooklyn

A post shared by Samantha Casuga (@labonitafunk) on Jul 18, 2017 at 5:25am PDT

4. Sazerac Global CEO Mark Brown's innovative and entertaining State of the Trade talk

"We are the WD-40 of social life!" - Mark Brown

5. Our 2017 Tales Ambassadors Dale DeGroff and Audrey Saunders arrive in style — on a futuristic pedicab, no less

Dale and Audrey arrive in style. Photo by Jennifer Mitchell Photography.

6. Tales staffer Jonathan Smolensky relaxes on a literal mountain of Mountain Valley Spring Water — the lifeline for all Tales attendees

7. Happy 150th, Canada!

Welcome to #Tales2017! Soaking up a quick Wheat King, by @laurenmote | @crownroyal Crown Royal celebrates #canada150 | Crown Royal Rye, Aperol, Citrus, Tea Syrup, Sherry and @bittered_sling #Kensington #bitters

A post shared by just cocktails. (@justcocktails) on Jul 19, 2017 at 10:28am PDT

8. Because Paul Gustings is now on Instagram

With @amy.yockey at Tujague's

A post shared by Paul Gustings (@paulgustings) on Jul 18, 2017 at 3:04pm PDT