Industry News

A Toast to Tales 2017

Ann giving an address to the crowd at Toast to Tales
Tales of the Cocktail officially kicks off with the annual Toast to Tales.

NEW ORLEANS–July 15, 2017– On Tuesday, July 18 at 2 PM, all Tales of the Cocktail® attendees are encouraged to join Ann Tuennerman on the steps of the Hotel Monteleone for the Toast to Tales, the official kickoff to the week’s festivities. This event sets the stage for the spirited schedule of events to come with a host of exciting announcements, awards, and a general celebration of the fifteen years Tales has dedicated to the spirits and cocktail industries.

“Toast to Tales might be one of my most anticipated events because it means Tales is officially here,” said Ann Tuennerman, Founder of Tales of the Cocktail®. “With this being our 15th anniversary, this toast will be an especially spirited affair as we honor friends and colleagues that are doing so much for our industry. I hope everyone will join me at The Hotel Monteleoneas we officially kick off Tales of the Cocktail 2017.”

In 2008 Tales of the Cocktail® founded the Ambassador Program as a means to honor individuals for their contributions to both Tales and the greater cocktail and spirits industries. This year, Audrey Saunders and Dale DeGroff, two legends of the cocktail industry who have had a sizable impact on the resurgence of cocktails around the world, will serve as the official 2017 Tales of the Cocktail® Ambassadors. Audrey and Dale will be honored with a special award during the Toast to Tales celebration.

As is the case with past Toast to Tales ceremonies, multiple industry professionals will receive awards and recognition for their contributions. This year, Desmond Payne, Master Distiller for Beefeater Gin, is will be recognized for his 50th year of service to the spirits industry. Zachary Faden, winner of the official cocktail competition, will be recognized as well for his sophisticated take on the martini, Embrasse de la Terre. Also being recognized will be Mandy Hernaez, founder of Eyeroll Creative, for winning the first-ever Tales t-shirt competition with her Atomic Era-inspired design celebrating this year’s theme, “Craft Your Future.”

For the second year in a row, Tales of the Cocktail® will honorthose who have made significant strides towards sustainable practices with the Sustainable Spirit Awards. This award, combined with the debut of the first-ever Sustainability Summit, strives to open up a larger conversation about sustainability in the cocktail and spirits industries. This year, the recipients of this award are: The Good Lion, Lucas Groglio, Bombay Sapphire, Ocho Tequila, and Real Minero.

One of the most locally-relevant awards at the Toast to Tales, the Seal of the Sazerac recognizes the bars around New Orleans that are committed to preserving the Sazerac through a strict observance of the drink’s traditional ingredients, preparation, and presentation. The 2017 Seal of the Sazerac honorees are: Vessel Nola, Victory, 21st Amendment at La Louisiane, Petit Lion, and Hot Tin.

The Toast to Tales is only one more than 200+ events happening at this year’s Tales of the Cocktail®. For more information about Tales, schedules, or to purchase minute tickets, please click here.

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