Industry News

Tales of the Cocktail Announces Tales-Inspired Bitters by Bittered Sling

bitters-pack
Bitters Pack

Vancouver-based Bittered Sling has created four custom flavors that celebrate the unique character of each Tales of the Cocktail® on Tour destination.

NEW ORLEANS - April 27, 2015 - Tales of the Cocktail® and Bittered Sling have come together to develop an exclusive bitters travel pack inspired by the communities and neighborhoods of Tales of the Cocktail’s destinations.

The official Tales of the Cocktail® Special Edition Travel Pack by Bittered Sling will feature Vancouver’s “Gastown”, Mexico City’s “Condesa”, Buenos Aires’ “Palermo” and New Orleans’ “French Quarter” bitters. The flavor profiles of these limited-edition bitters are meant to be both a collector’s pack and for use in creating cocktails with international flair. These limited-edition travel packs will be available exclusively onsite at Tales of the Cocktail® 2015.

“We’re excited to unveil these limited edition Tales of the Cocktail travel packs,” said Bittered Sling Bitters co-proprietor and internationally acclaimed bartender Lauren Mote. Bittered Sling co-proprietor and celebrated chef Jonathan Chovancek adds: “We’ve infused each of these bitters with the authentic spirit of each of the On Tour cities for which they’re named.”

The Gastown Bitters were inspired by the inaugural year of Tales on Tour® in Vancouver. With hints of celery, chamomile, green tea and jasmine, these bitters capture the Pacific Northwest flavors that reflect refreshing alpine herbaceous qualities and a diverse spice profile.

The Palermo Bitters were inspired by one of the most historic neighborhoods in Buenos Aires. These bitters have a smoky blend of cacao beans and husks, yerba maté, black pepper and rich red and black fruit, offering a balanced South American flavor profile.

The 2015 and 2016 home of Tales of the Cocktail® on Tour, Mexico City, inspired the Condesa Bitters. These intense bitters are rich in terroir, complexity and flavor, having been crafted from indigenous Mexican spices and ingredients like aromatic smoked chilies and epazote.

Finally, the French Quarter Bitters pay homage to the one-of-a-kind flavors of New Orleans, the permanent home of Tales of the Cocktail®. These aromatic, Creole-inspired bitters combine anise, lavender and cherry with American oak and chicory in a celebration of the New Orleans spirit.

“We are so excited to be partnering with Bittered Sling to bring the flavors of Tales of the Cocktail to life,” said Ann Tuennerman, Founder of Tales of the Cocktail®. “I hope everyone has a chance to taste the incredible flavors that Lauren and Jonathan have created.”

The Market at Tales and Bitter Market are located in the Hotel Monteleone and will be open throughout Tales of the Cocktail® 2015, being held in New Orleans from Wednesday, July 15 through Sunday, July 19. For more information about Tales of the Cocktail® or Bittered Sling, visit TalesoftheCocktail.com or bitteredsling.com.

About Tales of the Cocktail®

The Spirits Are Calling. Will you answer? They’re calling you to New Orleans for five days of seminars, tastings, product launches, competitions, networking events and so much more at the world's premier professional cocktail event. By just being a part of this spirited gathering you’ll help your fellow cocktail professionals around the world. Funds from Tales of the Cocktail® are invested back into the industry through scholarships, tuition reimbursements, training programs and financial aid. So join us in New Orleans July 15-19 as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.

About the New Orleans Culinary and Cultural Preservation Society

The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique cocktail culture in New Orleans and around the world. Every year the NOCCPS produces a number of events including Tales of the Cocktail®, Tales of the Cocktail® on Tour, and Tales of the Toddy® with proceeds being invested back into the international spirits community through scholarships, training programs and financial aid.

SOCIAL MEDIA: WEBSITE: www.TalesoftheCocktail.com FACEBOOK: www.facebook.com/talesofthecocktail.com TWITTER: @totc YOUTUBE: www.youtube.com/user/TOTCNOLA

CONTACT:

Ann Tuennerman, 504-948-0511, Ann@TalesoftheCocktail.com

About Bittered Sling Bitters

Bittered Sling celebrates the collaboration of bartender and sommelier Lauren Mote and chef Jonathan Chovancek, who together bring a combined 30 years of professional experience, knowledge and innovation to the North American food and beverage industry. Produced exclusively in British Columbia, Canada and available at a growing number of restaurants and bars and retailers across North America and beyond, their award-winning line of high-quality, small-batch cocktail bitters incorporate locally-sourced herbs, fruits and spices. Originally marketed as a medicinal tonic, bitters are an indispensable tool of any bartender as well as a flavouring agent for cocktail and culinary creations both savoury and sweet.

SOCIAL MEDIA: WEBSITE: http://www.bitteredsling.com FACEBOOK: https://www.facebook.com/BitteredSling TWITTER: @Bittered_Sling INSTAGRAM: @Bittered_Sling

CONTACT:

Shelley McArthur, 604-219-9042, smc@shelleymcarthur.com

Lauren Mote, mote@bitteredsling.com

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