Industry News

Tales of the Cocktail Acquires New Orleans Daiquiri Festival

Row of frozen daiquiri machines
The Frozen Daiquiri is traditionally served in a Styrofoam go-cup.

Starting immediately Tales of the Cocktail® will take over planning and operation of the New Orleans Daiquiri Festival with an expected return in 2016

NEW ORLEANS – July 15, 2015 – Tales of the Cocktail® is proud to announce that it has acquired The New Orleans Daiquiri Festival from the Open House New Orleans Company. Founded by Jeremy JF Thompson in 2011, the New Orleans Daiquiri Festival is a two-day summer festival celebrating one of New Orleans’ most cherished cocktails. Annually it features local music, food and one of the largest samplings of high-quality Frozen Daiquiris. Starting immediately Ann Tuennerman and the Tales of the Cocktail® team will take over the festival’s strategic planning and execution with the New Orleans Daiquiri Festival returning in 2016.

“I just know that The New Orleans Daiquiri Fest is in good hands with Ann and Tales of the Cocktail,” said Thompson, who will stay on with the festival as a consultant. “She shares my original vision for the festival and just wants to throw a festival that welcomes everyone to come celebrate such a storied and satisfying drink.”

While the Frozen Daiquiri takes center stage at this annual festival with a focus on unique and high-quality ingredients, The New Orleans Daiquiri Festival was also developed to honor the unique drinking culture of the city. New Orleans is one of the few cities in the United States where the public consumption of alcoholic drinks is permitted, which allows neighbors to connect over drinks whether they’re walking the dogs, sitting on the porch or strolling between Mardi Gras parties. In no other cocktail is this culture more evident than the Frozen Daiquiri, which is traditionally served in a Styrofoam go-cup from shops that are usually little more than a walk up so you can get your drink and go.

“As a New Orleanian, the Frozen Daiquiri has always held a special place in my heart,” said Ann Tuennerman, Founder of Tales of the Cocktail®. “I am excited to take what Jeremy started to new levels with a cocktail festival developed specially for all."

While Tales of the Cocktail® has become much more of a trade event, The New Orleans Daiquiri Fest will be a festival developed specially for the people of our city. They’re the ones that made the Frozen Daiquiri what it is, so this event is for them,” said Ann Tuennerman, Founder of Tales of the Cocktail®. “I am excited to take what Jeremy started to new levels with a cocktail festival for all of our neighbors and friends.”

The New Orleans Daiquiri Festival joins a growing list of annual Tales of the Cocktail® events and programs, all developed to celebrate and support the international cocktail industry. In addition to the main event held in New Orleans, now in it’s 13th year, Tales of the Cocktail® also produces Tales of the Cocktail® on Tour, a satellite festival held in emerging cocktail cities around the world, Tales of the Toddy, a holiday cocktail party in New Orleans, and Tales 365®, a membership program with exclusive access to Tales of the Cocktail® content and events.

To learn more about The New Orleans Daiquiri Festival or about Tales of the Cocktail®, visit TalesoftheCocktail.com.

About Tales of the Cocktail®

The Spirits Are Calling. Will you answer? They’re calling you to New Orleans for five days of seminars, tastings, product launches, competitions, networking events and so much more at the world's premier professional cocktail event. By just being a part of this spirited gathering you’ll help your fellow cocktail professionals around the world. Funds from Tales of the Cocktail® are invested back into the industry through scholarships, tuition reimbursements, training programs and financial aid. So join us as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.

About the New Orleans Culinary and Cultural Preservation Society

The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique cocktail culture in New Orleans and around the world through education and outreach. Every year the NOCCPS produces a number of events including Tales of the Cocktail®, Tales of the Cocktail® on Tour, and Tales of the Toddy® with proceeds being invested back into the international spirits community through educational programs, scholarships, training programs and financial aid.

SOCIAL MEDIA:

WEBSITE: http://www.TalesoftheCocktail.com

FACEBOOK: https://www.facebook.com/TalesoftheCocktail/

TWITTER: http://www.twitter.com/totc

INSTAGRAM: tales_of_the_cocktail

YOUTUBE: http://www.youtube.com/user/TOTCNOLA

MEDIA CONTACT:

Ann Tuennerman; 504-548-0511; Ann@TalesoftheCocktail.com

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