Industry News

Tales of the Cocktail Foundation Announces 2019 Tales on Tour Location

TOTC2019
Tales on Tour 2019

For Immediate Release

Tales of the Cocktail Foundation Announces 2019 Tales on Tour Location

Tales on Tour Special Edition to Take Place in Puerto Rico in March 2019


NEW ORLEANS, LA - October 2, 2018 - Tales of the Cocktail Foundation is honored to announce a special edition of Tales on Tour 2019 will occur in Puerto Rico, in an effort to help the territory rebuild through supporting the region’s spirits community and hospitality industry. The four-day festival will occur from March 10 - 13, 2019. Old San Juan will be the host city for Tales on Tour with Hotel El Convento serving as the host hotel.


Tales on Tour is an annual initiative that partners Tales of the Cocktail Foundation with a domestic or international host city outside of New Orleans to further the foundation’s mission to educate, advance, and support the industry on a global scale.


“As New Orleanians, we live in a city rebuilt on hospitality in the wake of a natural disaster,” shared Gary Solomon, Jr., Co-Chair of the Board of Directors of Tales of the Cocktail Foundation. “New Orleans’ culinary scene was instrumental in New Orleans’ long road to rebuilding and financial recovery. That shared sentiment really drew us to help a sister city through a genuine lens of hospitality.”


The Foundation’s Executive Board, Gary Solomon Jr. and Neal Bodenheimer, along with Executive Director, Caroline Rosen, recently conducted a trip to Puerto Rico to meet with bar owners, spirits professionals, and organizations, like Discover Puerto Rico, firsthand earlier this year. In doing so, they found there is a robust and beloved cocktail scene that, given support and resources, could prove impactful in the territory’s ongoing efforts to rebuild.


One of those bars that solidified the Foundation’s decision to venture to Puerto Rico was La Factoria, a 2018 finalist for a Tales of the Cocktail Spirited Award. La Factoria’s team will be a close partner for Tales on Tour 2019, working alongside the Executive Team to host a special takeover event during the festival. Co-founder, Roberto Berdecia shared, “It has been a very tough year and it has been incredible to see all of the support from the outside. Bringing Tales on Tour to Puerto Rico is going to make us feel part of something bigger. Those who come here will feel what we call ‘calor caribeño,’ meaning, make them part of the family!”


Similar to Tales of the Cocktail 2018, Tales on Tour will include a Day of Service, a Day of Education, Beyond the Bar programming centered on mental health and wellness programming, Spirited Dinners, and the organization’s signature Cocktail Apprentice Program.


“We are delighted that Puerto Rico has been chosen to host Tales of The Cocktail on Tour in 2019. There is no better place than Puerto Rico, the rum capital of the world, to bring together thousands of hospitality professionals from around the world and give them the opportunity to discover Puerto Rico, immerse themselves in the culinary and mixology scene while also learning about our culture and heritage,” said Brad Dean, CEO Discover Puerto Rico. “Aside from having a significant impact in the visitor economy of Puerto Rico, it will also offer the local industry a vehicle for continued education. It’s a win-win for everyone.”


More details will be released in the weeks to come as programming is announced.



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About Tales of the Cocktail


Founded in 2002, Tales of the Cocktail has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for the exchange of new ideas, products and techniques.


About Tales of the Cocktail Foundation


Tales of the Cocktail Foundation is a 501c3 non-profit organization that educates, advances and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events.



For Media Inquiries:

Gia Vecchio, gia@foxglovecommunications.com, 917.280.5043


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