Industry News

BEYOND THE BAR RETURNS TO TALES OF THE COCKTAIL 2019

Beyond the Bar - Yoga with Camille Vidal
TOTC2018 Beyond the Bar - Yoga with Camille Vidal

FOR IMMEDIATE RELEASE:


BEYOND THE BAR RETURNS TO TALES OF THE COCKTAIL 2019

Tales of the Cocktail Foundation Releases Schedule for Beyond the Bar at Tales of the Cocktail 2019


NEW ORLEANS, LA, May 22, 2019 - Tales of the Cocktail Foundation (TOTCF) is pleased to announce the return of Beyond the Bar for Tales of the Cocktail® 2019. Launched under the new Tales of the Cocktail leadership team (Co-chairs Neal Bodenheimer, Gary Solomon Jr. and Executive Director Caroline Rosen) in 2018, Beyond the Bar offers programming designed to further The Foundation’s mission to Educate, Advance, and Support the spirits and global cocktail communities. Beyond the Bar programming will take place at the New Orleans Athletic Club located at 222 N. Rampart Street and programs will run daily Tuesday, July 16th - Friday, July 19th from 9:00AM until 5:00PM. The Foundation carefully cultivated this year's Beyond the Bar to encourage open dialogue around difficult and often neglected topics facing the industry including social justice issues, health, addiction, and sustainability.


“The lifestyle of a bartender can be taxing and often times leads to a negative impact on mental and physical wellbeing,” shared Executive Director Caroline Rosen. “It is paramount to The Foundation to continue Beyond the Bar and to grow it year over year. It is an honor and a privilege to be able to offer these free resources to New Orleans and all our attendees.”


New this year, numerous Beyond the Bar programs will feature 2018 Tales of the Cocktail Foundation grant recipient. The grant recipients were gifted $250,000 collectively to fund their initiatives, several of which were rooted in the health and sustainability segments. Participating grants include The Pin Project, Healthy Hospo and The PRISM Project. Beyond the Bar will also include Alcoholics Anonymous (AA) meetings; yoga and movement classes; health screenings; and discussions surrounding healthy lifestyles, nutrition, addiction and mental health. The programming is free and open to all Tales of the Cocktail attendees and the residents of New Orleans as a whole.


A full list of Beyond the Bar programming can be found here or on the updated Tales of the Cocktail official app. Additionally, tickets for Tasting Rooms and newly launched VIP Tales of the Cocktail tickets are now available here. The VIP tickets include access to Spirited Awards, Seminar Standby access, Distillers Happy Hour and Tasting Room access.


For more information on Tales of the Cocktail, please visit www.talesofthecocktail.org.


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About Tales of the Cocktail Foundation

Tales of the Cocktail Foundation is an non-profit organization that educates, advances and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events. For more information on Tales of the Cocktail, please visit www.talesofthecocktail.org


About Tales of the Cocktail

Founded in 2002, Tales of the Cocktail has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 300+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for the exchange of new ideas, products and techniques.


Media Inquiries:

Gia Vecchio, gia@foxglovecommunications.com, 917.280.5043

Katherine Crawford, katherine@foxglovecommunications.com, 404.513.0528


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