In-Depth

Choose Your Own Adventure: Medieval Bear Hunt

Did you know Bärenjäger started out as bear bait? Jump into the 15th century and take some along for an epic bear-trapping adventure.
First created in Eastern Prussia during the 15th century, Bärenjäger became the first commercial brand of Bärenfang, which literally means "bear trap."
First created in Eastern Prussia during the 15th century, Bärenjäger became the first commercial brand of Bärenfang, which literally means "bear trap."

You open your eyes to a beautiful autumn morning in 15th century Prussia. Although the sun hasn’t quite risen yet, you’re fully awake, rolling out of your bed and throwing on your pants — you’ve been planning this day for a long time, after all. It’s finally the perfect time to go bear hunting, and you happen to come from a family of bear hunters. Well, fur trappers, to be exact, but your family has quite the reputation for its ability to hunt bears; a skill that’s resulted in a significant amount of praise (and a significant amount of gold) throughout the generations.

Bears aren’t the easiest animal to hunt, but their coats fetch the best price at the market, and you’re able to sell off the meat for a tidy sum to the local nobility, so things end up balancing out. As you fasten your boots and prepare to head out the door, you feel a swell of pride for contributing to your family’s legacy through your role as…

The Bear Hunter

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