Frequently Asked Questions

Click on the links below to jump to each section.

General Event & Ticketing FAQs:

Tales of the Cocktail New Orleans: General Info | Ticketing
Tales on Tour: General Info | Ticketing
Spirited Awards
Daiquiri Season
Toddy Season

Sponsor FAQs:

Tales of the Cocktail New Orleans:
Seminars | Tasting Rooms | Happy Hour | Dining & Drinking | Liquor Ordering | Contracts & Invoicing

Tales on Tour
Daiquiri Season
Toddy Season


Tales of the Cocktail New Orleans


General Info

What is Tales of the Cocktail?
Founded in 2002, Tales of the Cocktail has grown from an annual walking tour of historic New Orleans cocktail bars, into the world’s premier cocktail festival. Each year the international bar and spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking and special events. With hundreds of opportunities developed specifically for bartenders, distillers and other bar and spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for the exchanging of new ideas, products and techniques. In addition, Tales of the Cocktail also produces Tales of the Cocktail® on Tour, manages the Tales 365 membership program, and publishes bartender-focused educational content year-round on TalesoftheCocktail.com.

When is Tales of the Cocktail?
In 2019, Tales of the Cocktail will be hosted July 16-21, 2019 in New Orleans, LA.
Each year, Tales New Orleans is usually held around the same week in July.

What is the Tales of the Cocktail Foundation?
Tales of the Cocktail and its associated events are produced by the Tales of the Cocktail Foundation.

Tales of the Cocktail Foundation is a non-profit organization and global leader in spirits education. It was created as a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events.

Who Attends Tales of the Cocktail New Orleans?
While many of our bar guests are welcome attendees, Tales of the Cocktail primarily focuses its education on all levels of the bartending trade. At Tales 2018, 54.2% of our attendees were returning guests while it was 45.8% of our attendee’s first time attending.

How old do you have to be to attend?
You must be 21 years or older to attend any Tales of the Cocktail New Orleans events.

What is the cost to attend Tales of the Cocktail New Orleans?
During the 6 days of the festival, Tales of the Cocktail hosts over 300 events. In order to build your own schedule, all tickets are sold individually. Access to the Tasting Rooms requires a Tasting Room Access Wristband, which can be purchased a la carte for $125 or complimentary wristband with a minimum purchase of $150 on *event tickets, after discounts, not including fees;* associated with your account on the Tales of the Cocktail app.

*’Event tickets’ include tickets for: Seminars, Happy Hour, and the Cocktail Tour. This minimum does NOT include the purchase of Spirited Awards tickets or Spirited Dinner tickets (reservations and payment are made directly with the restaurant) or a la carte Tasting Room access.

Can I transfer my wristband during Tales of the Cocktail?
Using the Tales of the Cocktail app, you will be able to transfer any seminar tickets using the QR code to any attendees. If you also have unused Tasting Room Access, meaning you have not checked in to any of our Tasting Rooms, you can transfer your access as well! Any transferred credits will not qualify to count toward complimentary Tasting Room access for participants with $150 or more in credits associated with your account.

Where can I find the entire schedule of seminar, tasting rooms and special events?
You will be able to find the entire 2019 Festival Schedule at TalesoftheCocktail.org.

How can I view my tickets or create my schedule?
Download the Tales of the Cocktail app, sign in, and create and view your schedule. You will also be able to make any changes to your seminars in-app (purchase more tickets, swap seminars if available). The app will be launched May 1st, 2019.

How long are Seminars?
Educational Seminars are 90 minutes, 101 Seminars are 60 minutes, and Exclusive Tastings are 90 minutes.

How long are Tasting Rooms?
This depends on the “type” of Tasting Room. In general, they range from 1.5 to 3 hours. In 2019, all Tasting Rooms will take place at the Royal Sonesta. Below is a break down:

  • Bourbon Balcony Tasting Rooms: 3:30-5:30 PM on Tuesday and 11 AM-12 PM & 3:30-5:30PM, Wednesday-Saturday
  • Fleur de Lis Tasting Rooms: 3:30-5:30 PM on Tuesday and 10:30 AM-12:30 PM & 3:00-5:00 PM, Wednesday-Saturday
  • All Day Lounges: 10:00AM - 5PM, Wednesday-Saturday
  • Grab and Geaux: 3:30-5:00 PM on Tuesday and 9:30-11:00 AM, 12:30-2:00 PM & 3:30-5:00 PM, Wednesday-Saturday
  • The Corner Bar: 3:30-5:30 PM on Tuesday and 2:00-4:00 PM, Wednesday-Saturday
  • Brand Education: 1:00 PM-3:00 PM on Tuesday & 10:00 AM-12:00 PM, Wednesday-Saturday

What is a Happy Hour?
The Happy Hour is one of the largest events during the week of Tales. During the Happy Hour, brands from all over the world come together in one venue to serve samples and discuss their products.

The Happy Hour is classified as a “special event” on our schedule. You must purchase a ticket to attend (a Tasting Room Access Wristband will not get you in).

When and where is the Happy Hour?
The Happy Hour will take place on Thursday, July 18th from 6:00 to 8:30 PM in the Ballrooms of the Royal Sonesta. A preview hour will be open 5:00 to 6:00 PM for distributors, local buyers and credentialed media.

Happy Hour theme: Meet the Distillers
Meet the Distillers is our annual homage to the people behind the spirits that make the world such an interesting place to drink. In 2019, more than 40 distillers from across the country and around the world will be serving up their creations neat so you can appreciate every note. Join us for light bites and some local music as distillers share some of their secrets behind their spirits.

Are distributors or media allowed access to Happy Hour?

In 2019, local distributors and buyers and credentialed media will be invited to a preview hour from 5:00 to 6:00 PM. At 6:00 PM the event will open to ticket holders.

What is a Spirited Dinner?
Over the years, the Spirited Dinner® series has become a tradition at Tales of the Cocktail. During the week of Tales restaurants located throughout the city will welcome cocktail lovers to enjoy one-of-a-kind dinner pairings of cocktails and cuisine. Each restaurant will combine the talents of at least one of the world’s best mixologists with some of the city’s most renowned chefs to create a special pairing dinner.

The Spirited Dinner series is an important part of Tales of the Cocktail, and one of our signature events that we have hosted since the first Tales of the Cocktail.

When are the Spirited Dinners?
In 2019, Spirited Dinners will take place any night during the week of Tales (Tuesday-Sunday).

How long is a Spirited Dinner?
All dinner are generally two to three hours long.

How do I make reservations for a Spirited Dinner?
Reservations for Spirited Dinners must be made directly through the restaurant, all restaurant phone numbers or online links are listed at TalesoftheCocktail.org.

How much is a Spirited Dinner?
Spirited Dinner prices are typically all-inclusive and in 2017 most averaged between $75.00 a person to $125.00 per person. This includes tax, tip and all cocktails.

Who receives the money from the Spirited Dinners?
100% of what guests pay to dine at the restaurant stays with the restaurant.

How many Spirited Dinners will there be at Tales of the Cocktail in 2019?
There will be around 30 Spirited Dinners at Tales of the Cocktail 2019.

What is a Spirited Brunch?
Spirited Brunches are the same type of concept as the Spirited Dinners, except they are held on Friday, Saturday and/or Sunday.

What is Spirited Drinking?
When cocktails are your passion, tending bar hardly feels like work. That’s why a handful of the world’s most renowned bartenders will be picking up extra shifts at bars around New Orleans during Tales of the Cocktail 2018. But they won’t be doing it alone. Local bartenders will be joining them behind the stick to form dynamic bartending teams. Spirited Drinking includes Happy Hours, Guest Shifts,Collaborations, and Pop-Ups.

At Happy Hours, the host bar functions business as usual, with the potential to create a specialty menu. At a Guest Shift, one guest bartender partners with a local bartender at a New Orleans bar. At a Collaboration, two or three guest bartenders team up with a New Orleans bar team. Last but not least, at a Pop-Up, a visiting bartender or team takes over a New Orleans bar with a different bar concept. Stop by for a drink to see these teams work their delicious magic as you drink in a bit of the local flavor. All Spirited Drinking Events are free for the public to attend with cocktails for purchase.


Ticketing

Ticketing for Tales of the Cocktail 2019

As we did in 2018, we will have a completely digital system. This means that all attendees will have an RFID wristband, and your seminar tickets and tasting room access will be on your wristband. All attendees must pick up and register their wristband at their respective Registration sites.

Do I have to be at least 21 to attend?
Yes, you must be 21 years or older to attend any Tales of the Cocktail New Orleans events.

How to Qualify for a Tasting Room Wristband
All registered attendees with a NET ticket value of $150 or more in event tickets (after discounts, not including fees; excluding Spirited Dinners, Spirited Awards, and Dame Hall of Fame) linked to their RFID wristband have FREE access to all tasting rooms. If you wish to only visit tasting rooms and not purchase any specific event tickets, you can add the A La Carte Tasting Room Access item to your cart.

How much are seminar tickets?
Educational Seminars are $65 per ticket (plus fees). Exclusive Tasting Seminars are $125 per ticket (plus fees). 101 Seminars are $35 (plus fees).

How much are special event tickets?
Special event ticket prices vary between $55 and $450 per ticket. The New Orleans Cocktail Tour is $55 plus fees per ticket. Meet the Distillers Happy Hour is $65 plus fees per ticket.

Is there a general admission or all access pass I can purchase?
No, there is no general pass for Tales of the Cocktail. All tickets sold are individual seminar tickets and special event tickets. Orders of $150 or more qualify for a Tasting Room Access Wristband. If you wish to only visit tasting rooms and not purchase any specific event tickets, you can add this item to your cart for $125.

Can I just buy a Tasting Room Access Wristband?
Yes.

Where do I get my wristband for the event?
You can pick up your wristband at ON SITE REGISTRATION. General Registration is located in the Regal Suite of the Royal Sonesta (300 Bourbon Street), beginning Tuesday, July 16th through Friday, July 20th from 9:00 AM to 5:30 PM. Credentialed (Media, Presenter, Sponsor) Registration is located on the 2nd floor of the Royal Sonesta (300 Bourbon Street), beginning Tuesday, July 16th through Saturday, July 20th from 9:00 AM to 6:00 PM.

Can I Pick Up a Wristband for My Friend/Colleague?
No, each individual person will need to come to registration as it is required for us to check each individual ID and place the wristbands on each person.

I don’t see any tickets for Spirited Drinking or Spirited Dinners. How do I attend?

Spirited Drinking and Spirited Dinners are not ticketed events. Spirited Drinking are open to the public with cocktails available for purchase. Spirited Dinners are booked directly with the the individual restaurant, please call to make your reservations and payment. You do not have to be attending any other Tales of the Cocktail events to take part in the Dining & Drinking events.

Can I purchase tickets at the door of the event?
Many tickets will sell out, but if there are seats available, tickets can be sold. Tickets can only be sold at the seminar door, space permitting if there are open seats of guests who could not attend. You are not guaranteed a seat. Sold on a first come first serve basis. We strongly encourage attempting to purchase tickets at the seminar door if a seminar you would like to attend is sold out.


Purchasing & Billing Information

When should I purchase tickets to seminars and special events?
We suggest purchasing your tickets as soon as you have made a definite decision to attend.


Can I buy a ticket without using a credit card? (e.g. cash, check or invoice)
No. We only accept debit and credit cards. We are unable to accept cash, checks or invoice for tickets. We accept Discover, American Express, Mastercard, and Visa.

What will the name of the charge be on my credit card?
The charge will appear as "TALES TICKETS" and your Order Number.

How will I know that my order and payment were received?
You will receive an email from noreply@talesofthecocktail.org within 10 minutes of ordering.

Why was I charged multiple times for an event?
A “pending” charge can either be successful and complete on your statement, or unsuccessful and the result of entering incorrect credit card information. In the case of the latter, the charge should drop off within 7 business days. If you have multiple unexpected charges or don’t recognize the charge(s), please get in touch with us. Any questions can be directed to tickets@talesofthecocktail.org.

Can I get a refund on my ticket order?
No, unfortunately we are unable to provide refunds.

Can I transfer my ticket to a friend?
Yes, you may transfer your ticket to a friend. If the ticket was just purchased and has not been registered to your account, you can email the PDF ticket to a friend and they can associate it with their account. If a ticket is already registered to your account, you can transfer it via QR code within the Tales App.


Your Tickets

Will my name appear on the ticket?
No. You will receive an order number. You can locate this number in the order confirmation email that you should have received the same day as your ticket purchase.


What if I already purchased tickets and want to purchase more?
You can purchase additional tickets and add them to your account via the app at any time.

What do I do if there’s a typo in my email address?
Yes. You will be able to log in to your account and modify your selected tickets pending availability.

What do I do if there’s a typo in my email address?
Email us to let us know! Tickets@TalesoftheCocktail.org

Will my tickets be emailed to me?
Yes, a PDF version of the sessions you have purchased or signed up for via the ticketing site will be emailed to you upon completing check out. However, you do not need to print the tickets nor confirmation as they will live on your RFID wristband. Attendees must pick up their Attendee RFID wristband at General Registration in the Regal Suite at the Royal Sonesta. Credentialed individuals will pick up their wristband from the Credentialed Registration at the Royal Sonesta. Note: If you lose or damage your RFID wristband, you will be charged $20 for a replacement RFID wristband.

What do I need to pick up my wristband with my tickets on it at Registration?
You will need a photo ID. It can be a driver’s license, passport, etc. but it must have a photo of you. Expired identifications are not accepted.

Do I need to print my ticket?
There is no need to print anything. All of your tickets will be on your RFID band. We encourage you to use our App in order to be paperless.

What do I need to pick up my wristband with my tickets on it at Registration?
You will need a photo ID. It can be a driver’s license, passport, etc. but it must have a photo of you. Expired identifications are not accepted.

Do I need to bring my photo ID to activate my Attendee RFID Wristband?
Yes. Please be prepared to present a valid photo ID. All attendees will need to visit Registration to pick up their wristband.

What if I purchase my groups’ tickets in one ticket order?
Tickets purchased in groups will need to be assigned out to each individual that tickets were purchased for, by the ticket purchaser. Each individual will still have to come to registration in order to pick up their wristbands with a valid ID.

A friend/colleague purchased my tickets for me. How do I claim my tickets?
The ticket purchaser will have the opportunity to input other email addresses for those to claim their tickets. You will receive a welcome email to set up your account and manage your tickets.

I don’t yet know the name of the person I’m buying tickets for; can I still make the purchase?
Yes, just click the “I don’t know who use these tickets yet” button and you can fill out their name and email later.

How do I register my Attendee RFID Wristband?
Your wristband will be activated when you pick it up at Registration

Why do I need to wear my Attendee RFID wristband?
Your Attendee RFID wristband holds all of your seminar tickets and your tasting access (if applicable); valid for 6-days (Tuesday through Sunday). Note: You must wear your Attendee RFID wristband the entire week for the entry into the tasting rooms. The RFID wristband is safe to shower in. If lost, you will be charged $20 for a replacement Attendee RFID wristband.

Am I required to scan my RFID wristband, when entering/exiting seminars and tasting rooms?
Yes. There will be scan boxes by all seminar room doors and all traditional tasting room doors. You will be required to scan in for events.

Is the Sponsor RFID Tasting Room Wristband different from the Attendee RFID Tasting Room Wristband?
Yes. Depending on the activation you are sponsoring, you will receive a number of Sponsor Credentials (Sponsor RFID Wristbands). The Sponsor Wristbands will be a different color than the Attendee Wristband and will give the sponsor access to the stand-by line for the seminars, as well as access to all of the onsite Tasting Rooms throughout the week. The Attendee Wristband will give someone access to all of the onsite Tasting Rooms throughout the week. The Sponsor Wristband (Sponsor Credential) is not available for purchase.

Media, Presenter and Sponsor Credential Ticketing Info

How do I get a credential?
Media must submit an application and be approved. Each media person must apply for their own credential: Apply Here.
Presenters of the educational seminars will be allocated one credential per person.
Sponsors are allocated a set number of credentials based on their sponsorship. The primary contact must assign names and emails to each credential to be picked up.

When do the media applications go live?
They already are! Media applications will be open until July 1st, 2019. Applicants will be reviewed on a rolling basis. The deadline to apply for media credentials will be July 1st, 2019.

What does my media credential wristband get me into?
Your credential wristband will allow different access based on what you have been granted. Please keep your wristband on all week. Lost wristbands may be replaced for a $20 fee.

Can I get an extra wristband?
Credentials are allocated one per media or presenter. Sponsors will be notified of their allocated credentials in their sponsorship confirmation.

I just found out that I can only stay for part of Tales of the Cocktail. Can I transfer my issued wristband?
If you need to transfer your tickets you will be able to do that via our mobile app. The person you're transferring the ticket to will only need to go to Registration if they haven't already received . a wristband.

What events will have stand by lines?
Stand by lines will be available for all seminars, except for the ones in Evangeline A, including Exclusive Tastings. All other events will not have a stand by line. Credentialed media, presenters and sponsors will have access to use the stand by lines with their credential wristband.

Can I adjust my confirmation after I have RSVP'd to my events?
No, once the credentialed media or presenter has RSVP’d for events, that transaction is final. Please be conscientious before RSVP’ing for events, if you do not attend you are taking a space from another attendee.

Can I pass the link along so my friend can attend the parties as well?
Please do not forward any special links for our RSVP site to anyone else. We have a limited number of tickets for our credentialed media and presenters and they are for those groups only.

What events will not have a stand by line?
Exclusive Tasting Seminars will not have a stand by line nor will any of the seminars in Evangeline A. Some other seminars may be limited in seating so stand by line is not guaranteed. Special events will not have a stand by line.

Where do I pick up my credential wristbands and tickets?

  • Media, Presenters & Sponsors will pick up your credential wristbands at Credential Registration in the 2nd floor Suite at the Royal Sonesta
  • Credentialed Registration is open from 9:00 AM to 6:00 PM, Tuesday through Saturday.
  • To receive your Tales of the Cocktail® 2019 credential, you will be asked to present a government issued ID. Feel free to ask any volunteers should you need assistance.

Tales on Tour


General Info

What is Tales on Tour?
Every two years, since 2011, we have selected an international destination to visit and bring a taste of Tales of the Cocktail New Orleans to. This includes seminars, tastings and night events. We visit each destination for two years. Our past cities are: Vancouver, Buenos Aires, Mexico City, and Edinburgh.

Tales on Tour 2019 will took place in Puerto Rico!

When is Tales on Tour?
Tales on Tour Puerto Rico was March 10-13, 2019.

Where is the event hosted?
Tales on Tour Puerto Rico was held at the Hotel El Convento in Old San Juan.

Do I need to be 21 to attend?
The legal drinking age in Puerto Rico is 18, so you must be 18 years or older to attend the 2019 Tales on Tour.

How many seminars will be offered for Tales on Tour 2019?
The Day of Seminars offered three seminars in the new Business, Culture, and Beyond the Bar tracks of Education.


Spirited Awards

What is the Spirited Awards?
The Spirited Awards are the annual celebration of excellence in the cocktail industry; honoring the best professionals, bars, brands, and publications around the world. Nominees, finalists and winners are recognized for their contributions to the craft and business of making drinks, helping to push our industry forward into new, exciting and ambitious directions. These prestigious awards serve as a benchmark of excellence and an inspiration for others to continue taking our industry to new heights.

Where and when is the Spirited Awards?
The Spirited Awards will be on Saturday, July 20th, 2019.

Where do I find the link to buy tickets?
Tickets will go on sale in June. You will be able to purchase general admission tickets from our ticketing site.

What is the pricing?

  • Floor Seats (available to Spirited Award Top 4 Finalists and Title Sponsors first) - $450
  • Box Seats- $250
  • General Admission (GA) seats - $100


What's new at this year's Spirited Awards?

This year’s Spirited Awards will include 3 new awards - American Classic (establishment), International Classic (establishment) and a global Philanthropy Award (individual or establishment). The new Classic Awards will be handled with the same process as the Lifetime Achievement Award whereby a committee agrees on worthy recipients each year, rather than seeking nominations and then votes.

The 2019 Spirited Awards will also feature an After Party (from 10:00 P.M. - 12:00 A.M.) after the Awards Ceremony concludes.


Where do I find criteria for the Spirited Awards?

Awards descriptions and criteria are listed on our website here.


What is the judging process for the Spirited Awards?

Organized into four pillars, the Spirited Awards® are comprised of industry accolades — American and International — writing awards, and a few highly coveted, overall awards that transcend regionality including World’s Best Cocktail Bar and World’s Best Cocktail Menu. Winners will be selected by a panel of over 100 industry experts, led by Charlotte Voisey (Spirited Awards Chairperson), Jacob Briars (International Spirited Awards Chair), Paul Clarke (Writing Chair), Bridget Albert and Kiowa Bryan (U.S. Judging Chairs), and Joseph Mortera, Lauren Mote, Claire Warner, Giuseppe Gallo, Micaela Piccolo, Zdenek Kastanek, Kurt Schlechter and Rebecca Sturt (International Judging Chairs).

Anyone is permitted to self-nominate or nominate a candidate for a category based on meeting the eligibility requirements. Judges will evaluate submissions at a regional level first to identify Top 10 within categories, and then a second round of judging will identify the top ranked Top 10 overall. Within the top ranked submissions, the Top 4 candidates will be announced and be invited to attend the Spirited Awards on July 20, 2019.

If I purchase a Spirited Awards ticket, does that qualify for a tasting room access Wristband?
No, attendance at the Spirited Awards does not count towards the $150 purchase to qualify for a Tasting Room Access Wristband.

Will there be a meal provided for guests?
Yes. There will be a meal and drinks available for guests.

Can I purchase a table?

Floor seat will be available first to Spirited Awards Top 4 Nominees and Spirited Awards Title Sponsors. If there are full tables still available, 8 person tables will be available to purchase for $3,600. Please contact ticketing@talesofthecocktail.org to purchase.

The Tales wristband is going to clash with my outfit; can I cut it off for the event?
No, your ticket for the Spirited Awards will be on your wristband. Your wristband is absolutely necessary for you to attend.

This is the only TOTC event I am attending; where do I get my wristband?
You can pick up your wristband at Registration from 9:00 AM to 6:00 PM Tuesday through Saturday at the Royal Sonesta OR there will be a will call desk on the day of Awards.

With any additional questions, please contact tickets@talesofthecocktail.org.


Daiquiri Season

What is Daiquiri Season?
Daiquiri Season is Tales of the Cocktail's annual month-long celebration honoring one of the world’s most refreshing cocktails — the Daiquiri! Bars around the world, from Daiquiri shops to cocktail bars, are invited to join the celebration by creating their spin on a daiquiri featuring one of our partnering rums! Every September, looking forward to sweet relief in the form of frozen Daiquiris, classic Daiquiris, and Daiquiri twists.

Throughout the month of September, www.TalesoftheCocktail.org will be featuring stories about daiquiris, history, recipes and more!

When in Daiquiri Season?
Each year, Daiquiri Season takes place throughout the month of September.

More information will be added as Daiquiri Season gets closer.


Toddy Season

What is Toddy Season?
Toddy Season is a celebration of all the best holiday-themed cocktails from Thanksgiving Day to New Year’s Day, during this time, TalesoftheCocktail.com will be primarily dedicated to holiday spirits and cocktails in their many iterations. From seasonal classics like nogs, flips, and toddies to tutorials on baking with booze, we’ll explore the ever-evolving relationship between the holidays and spirits!


Sponsor FAQS

If you are interested in partnering with us for Tales of the Cocktail New Orleans, please email Partners@TalesoftheCocktail.org and someone will be in touch with you!


Tales New Orleans: Tasting Rooms

What is a Tasting Room?
Tasting Rooms are where attendees get the opportunity to meet your brand one on one and learn more about your products. Guests will be able to talk with experts from your company, learn about the history of your products, and sample products, some of which are not available in the United States.

Tasting Rooms are a place for your brand(s) to shine. We encourage brands to take advantage of this “blank slate” and promote your products. Bring in branded tools, signage, POS items, tasteful models, and food to amplify your brand’s image and bring its personality to life.

What types of Tasting Rooms can I host?

  • Traditional Tasting Rooms: Traditional Tasting Rooms: a variety of tasting sessions two (2) hours in length held daily in the Bourbon Balcony Tasting Rooms and Fleur de Lis Tasting Room, Tuesday through Saturday.
  • All Day Lounges:One (1) session is held daily, Wednesday through Friday, from 10:00 AM to 5:00 PM at the Royal Sonesta Pool and Bourbon Balcony Room.
  • Morning Bars: one and a half (1.5) hours in length with one (1) session held daily, Wednesday through Saturday, from 9:30 AM to 11:00 AM.
  • Grab and Geaux: Grab and Geaux: Located off of the main foyer in the Royal Sonesta. There are three (3) sessions, one and a half (1.5) hours in length, held daily Wednesday through Saturday, as well as one (1) session on Tuesday.
  • The Corner Bar: The Corner Bar: Located off of the lobby in PJ's Coffee near the hotel's main entrance/exit. There is one (1) session, two (2) hours in length, held daily Tuesday through Saturday.
  • Brand Education: These workshops are part seminar, part demonstration, and part tasting and feature your brand and/or new products. There are two (2) sessions, two (2) hours in length, held daily Wednesday through Saturday in Le Booze. In 2019, there will be one (1) afternoon session on Tuesday.
  • Cocktail Apprentice Breakfast: Host breakfast for the 70 working bartenders who are selected from all over the world to be a part of the Cocktail Apprentice Program (CAP). The CAPs have varying working schedules so please plan to have this audience on a flow. One (1) session is held daily, Tuesday through Saturday, from 7:30 AM to 10:00 AM.
  • Where are the Tasting Rooms?
    In 2019, we will be hosting all Tasting Rooms in the Royal Sonesta. If you are interested in hosting a Tasting Room, please contact the Partnership Team at . Partners@TalesoftheCocktail.org. Depending on availability, you will be able to select the date, time and room for your Tasting Room.

    How long are the Tasting Rooms?
    See above for the breakdown of each type of Tasting Room. All Tasting Room formats go by quickly. While we want everyone to create a memorable tasting room for attendees, we also recommend that your brand message is focused and does not get lost by trying to fit in too much activity during the time allotted.

    Who is the sponsor of the Tasting Rooms?
    There is not an overall sponsor of the Tasting Rooms. Each Tasting Room is sponsored by a brand or brands.

    Who attends Tales of the Cocktail Tasting Rooms?
    Anyone who has a Tasting Room wristband can attend a Tasting Room. All registered attendees with a NET ticket value of $150 or more in event tickets (after discounts, not including fees; excluding Spirited Dinners and Spirited Awards) linked to their RFID wristband have FREE access to all tasting rooms. If you wish to only visit tasting rooms and not purchase any specific event tickets, you can purchase just a tasting room access wristband for $125 on our ticketing site. Tales of the Cocktail is for bartenders and people in the hospitality industry. We welcome the cocktail enthusiast but Tales of the Cocktail primarily focuses its education on all levels of the bartending trade. Therefore, Tasting Room submissions should be geared towards this audience.

    How many attendees should a sponsor expect at a Tasting Room?
    The Tales of the Cocktail Tasting Rooms are very popular with our guests and we recommend you plan for a minimum of 250 people to flow through your Tasting Room. If you would like a better estimate, please contact your Tales contact for the number of attendees in each room from the previous year.

    Are Tasting Rooms complimentary?
    All registered attendees with a NET ticket value of $150 or more in event tickets (after discounts, not including fees; excluding Spirited Dinners and Spirited Awards) linked to their RFID wristband have FREE access to all tasting rooms. If you wish to only visit tasting rooms and not purchase any specific event tickets, you can purchase just a tasting room access wristband on our ticketing site. The wristband gives access to all Tasting Rooms, Tuesday through Saturday.

    Do guests need to RSVP for a Tasting Room?
    Guests do not need to RSVP for Tasting Rooms. The Tasting Rooms are an open flow and reception style. Guests come and go into the Tasting Rooms as long as the guest have qualified for Tasting Room Access. **Having a guest RSVP to your Tasting Room sometimes creates confusion as they think they can automatically attend it with the invitation. HOWEVER, ANYONE trying to access a Tasting Room MUST have a valid Tasting Room Access Wristband, regardless if they were personally invited by the brand or not.**

    **Having a guest RSVP to your Tasting Room sometimes creates confusion as they think they can automatically attend it with the invitation. HOWEVER, ANYONE trying to access a Tasting Room MUST have a valid Tasting Room Access Wristband, regardless if they were personally invited by the brand or not.**

    How does my product get to the event?
    All orders must be placed by May 1, 2019 with the Tales of the Cocktail team. As the event permit holder we will place an order with your distributor. All products must be available for distribution in Louisiana.

    Can we hand out mini-bottles of product to attendees in our Tasting Room?
    Yes and no. 50 ml bottles are ILLEGAL in the State of Louisiana. If you would like to have a small size bottle for your event, 100 ml bottles and above are legal. If we see or find any illegal-sized bottles during Tales, they will be confiscated by our team.

    What is included in the Tasting Room Sponsorship Fee?
    Tales of the Cocktail provides a long list of amenities and support that are included in your sponsorship fee. The sponsorship fee is also split between Tales of the Cocktail and the Hotel Monteleone. See the full Tasting Room Sponsor Package.

    Is the food and beverage minimum included in the Sponsorship Fee?
    No, the F&B minimum is paid directly to the Royal Sonesta and can be used towards snacks for your event or cocktail ingredients. No food can be brought in from an outside vendor, however you are free to bring in cocktail ingredients. NO spirits can be brought into the hotels by the event host. We support the DISCUS guidelines and encourage brands to have some small food offering at all events.


    Tales New Orleans: Happy Hour
    2019 INFO COMING SOON!

    What is a Happy Hour?
    The Happy Hour is one of the largest events during the week of Tales. During the Happy Hour, brands from all over the world come together in one venue to serve samples and discuss their products.

    The Happy Hour is classified as a “special event” on our schedule. You must purchase a ticket to attend (a Tasting Room Access Wristband will not get you in).

    When and where is the Happy Hour?
    The Happy Hour will take place on Thursday, July 18, 2018 from 6:00 to 8:30 PM in the Ballrooms at the Royal Sonesta. A preview hour will be open 5:00 to 6:00 PM for distributors, local buyers and credentialed media.

    Is this a ticketed event or a Tasting Room?
    Our Happy Hour is a ticketed event. Everyone must have a ticket to enter the event. Each brand will be allowed four (4) people to work their station. Working wristbands will be given when you arrive onsite to set up. No additional wristbands will be given out due to the capacity of the venue.

    What is included in the sponsorship fee?
    Tales of the Cocktail will provide each brand with a table station, table signage, napkins, cups, and ice (if requested). Light snacks for guests will also be provided. Each sponsor will also receive 4 Meet the Distillers working wristbands and 2 Tasting Room Access Wristbands. **Please note: The spirits you order with us for this event will be underwritten.**

    How does my product get to the event?
    All orders must be placed by May 7, 2019 with the Tales of the Cocktail team. As the event permit holder we will place an order with your distributor. All products must be available for distribution in Louisiana.

    How much product should I expect to order?
    Your brand is responsible for pouring, so the size of the pour is up to you. We recommend a 1 ounce neat pour for 350-400 people. We recommend ordering no more than 5 bottles per SKU.

    How are the spirits to be served?
    Drinks will be served in the Tales of the Cocktail 5 oz. plastic tasting cups. Each brand will pour their own spirits.

    Can we hand out mini-bottles of product to attendees in our Happy Hour?
    No, 50 ml bottles are ILLEGAL in the State of Louisiana. If you would like to have a smaller size bottle for your event, 100 ml bottles and above are legal. If we see or find any illegal-sized bottles during Tales, they will be confiscated by our team.

    How will the room/venue be set up?
    Each brand will have a table set up around the perimeter of each room in the venue. Each station will have one 6-foot table to serve off. This table will be covered with a provided tablecloth.

    Each table will have ice bins (only if requested), Tales of the Cocktail 5 oz. tasting cups and napkins.

    Will there be signage on the stations?
    Yes, each cocktail station will have Tales of the Cocktail signage printed with your brand and logo. You are welcome to bring any additional décor, but it must fit within your station’s footprint. If you would like to send any decor, signage or giveaway items needed for your setup you are able to send that to the Tales of the Cocktail office and we will have it ready for you at your station. All items must be received at the Tales office by Friday June 26th.

    What time should I arrive to set-up?
    You may begin bringing in your items no earlier than 4:00 PM. We recommend arriving by 4:00 PM to set-up or earlier if you have a larger set-up. We will do a walk through of the room at 3:30 PM and doors will open promptly at 5:00 PM for our preview hour. If all stations are ready prior to 5:00 PM we will open doors to maximize your time with attendees.

    How long do I have to break down?
    All stations must be broken down no later than 9:30 PM. This time is set to accommodate the venue. All decor, POS and leftover beverages must be removed by this time.


    Tales New Orleans: Dining & Drinking

    2019 INFO COMING SOON!

    Spirited Dinner® Information

    What is a Spirited Dinner?
    Over the years, the Spirited Dinner® series has become a nightly tradition at Tales of the Cocktail. During the week of Tales, restaurants located throughout the city will welcome cocktail lovers to enjoy one-of-a-kind dinner pairings of cocktails and cuisine. Each restaurant will combine the talents of at least one of the world’s best mixologists with some of the city’s most renowned chefs to create a special pairing dinner.

    The Spirited Dinner series is an important part of Tales of the Cocktail, and one of our signature events that we have hosted since the first Tales of the Cocktail.

    Who is the sponsor of the Spirited Dinners?
    Each Spirited Dinner is hosted by an individual sponsor. The dinner concept is yours to bring to life!

    When are the Spirited Dinners?
    In 2019, Spirited Dinners may take place any night during the week of Tales (Tuesday-Sunday).

    How long is a Spirited Dinner?
    All dinners begin at 8:00 PM and are generally two-three hours.

    How many Spirited Dinners will there be at Tales of the Cocktail in 2019?
    There will be around 30 Spirited Dinners available at Tales of the Cocktail 2019.

    How do I make reservations for a Spirited Dinner?
    Reservations for Spirited Dinners must be made directly through the restaurant, all restaurant phone numbers or online links are listed at TalesoftheCocktail.org.

    How much is a Spirited Dinner?
    Spirited Dinner prices are typically all-inclusive and in 2018 most averaged between $85.00 a person to $125.00 per person. This includes tax, tip and all cocktails.

    Who receives the money from the Spirited Dinners?
    100% of what guests pay to dine at the restaurant stays with the restaurant.

    How are Spirited Dinner restaurants selected?
    It is a multi layer process on how restaurants are selected. In some cases, we may reach out to the restaurant; a restaurant may reach out to us; or the sponsor may reach out to the restaurant directly.

    What do I discuss when confirming my restaurant partner?
    1. Is the restaurant available Thursday, July 19th at 8:00 PM?
    2. Do they understand the Spirited Dinner format?
    3. Do I want to buy out all of the tickets for invited guests or have reservations open to the public?
      1. If reservations are open to the public, let the restaurant know if you intend to buy a block of tickets and approximately how many.
    4. Type of dinner format and menu or menu style.
    5. Ideal size of the dinner.
    6. Will you be providing any additional entertainment or any special features?
    7. Cocktail ideas including if you plan to have your own team create and batch or if you would like to work with the restaurant’s bartender.

    Does the host restaurant need to offer complimentary meals to the sponsor?
    Sponsors are encouraged to purchase seats for their team and guests. Dinners are a great event to invite media to. Please work directly with the restaurant on reserving a block of seats. The restaurant does not offer complimentary meals.

    Can the sponsor donate product to the restaurant?
    No. All products must be purchased by the restaurant from a distributor per State Law. The restaurant can build the cocktail price into the meal to cover the costs. NO product can be donated to the account. Per Louisiana Law the invoice for these products should be on site in case of inspection.

    Will the sponsor come into town to meet with the restaurant?
    The best dinners have the most communication. It is highly recommended that the sponsor and the bar chef ideally make a quick trip to New Orleans and meet with the Chef and the restaurant team.

    Spirited Brunch Information

    What is a Spirited Brunch?
    Spirited Brunches will have the same setup as a Spirited Dinner, but will be offered on Friday, Saturday and Sunday. The date and time must be approved by the Tales Team to fit into the master schedule.

    Guest Shift Information

    What is a Guest Shift?
    When cocktails are your passion, tending bar hardly feels like work. That’s why a handful of the world’s most renowned bartenders will be picking up extra shifts at bars around New Orleans during Tales of the Cocktail 2019. But they won’t be doing it alone. Local bartenders will be joining them behind the stick to form dynamic bartending teams. Stop by for a drink to see these teams work their delicious magic as you drink in a bit of the local flavor.

    How are the bartenders paired?
    Tales of the Cocktail is a collaborative event that brings people together and we see this as another vehicle for that collaboration. The pairings can come from the brand or the participating bar. For example, a local bartender could tell us they have always wanted to bartend with Dale DeGroff and we would then facilitate this request and ask Dale is he was available. Likewise the request could come from Dale.

    When are their shifts?
    We will work with the restaurants/bars who will suggest the shifts that work best for their operation.

    How long is a shift?
    Each shift will last 2-3 hours. The times will be determined by the host bar/restaurant and their normal business hours.

    Who keeps the tips?
    The local bartender will keep the tips since the guest bartender is being compensated by Tales of the Cocktail Foundation upon request.

    Can they only serve the sponsored spirit?
    The bartenders will serve a featured cocktail using the sponsor spirit. We recommend selecting 3-5 cocktails that can be executed to a large group and not serving the daily menu for the shift.

    How many cocktails do they serve?
    We recommend no more than 3-5 cocktails for smooth service. Batching all or part of the cocktails has proven successful for past participating bars.

    Is there a charge for the Guest Shift?
    There is no cost to the guest to attend the Guest Shift, just the purchase of any cocktails.

    What if I do not want my Guest Shift open to the public?
    Please contact your Partnerships Team contact to discuss private event options.


    Tales New Orleans: Liquor Ordering

    2019 INFO COMING SOON!

    What is the procedure to get my spirits to my events or Tasting Room?
    TOTCF (Tales of the Cocktail Foundation), the nonprofit that produces Tales of the Cocktail, will purchase all spirits needed for these events. Suppliers will need to let Tales of the Cocktail know their Louisiana distributor. All spirits used at these events must be available through a Louisiana distributor.

    I am sponsoring a seminar. Do I need to place a liquor order?
    No. The seminar moderator and presenters are in charge of sending up the recipes to the cocktails/tastings in their seminar. From there, we will figure out the quantities needed and place the order.

    I’m hosting multiple events. Do I have to order separately for events?
    Yes, on the order form, it will ask for the name, day and time of the event. So, you will need to fill out a separate form for each.
    However, if you are hosting a multi-day Tasting Room and would like to receive all of your liquor at one time, please submit only one (1) form/order for the total of products needed.

    I’m a part of a Group Tasting Room. Does each brand need to submit a liquor order or just one?
    If you have not already done so, please make sure to discuss this with Alex Smith (Alex@TalesoftheCocktail.org) to figure out the best course of action.
    The Tasting Room Organizer has 2 options:

    1. Gather everyone’s orders and submit one (1) liquor order form for the entire Group Tasting Room. Post event we will send the Group Organizer one (1) invoice for the total amount of product purchased. Each distributor invoice will be attached so that billing back to participating brands should be easier.
    2. The Group Organizer sends the contact info of all of the participating brands to Alex at Tales.a Team member then gathers the liquor orders for each brand, as well as a Credit Card Authorization Form (Group Organizer assists with reaching out) and places the orders with the distributors. Post event we will send each of the brands’ their invoices to reimburse for the product ordered. The Group Organizer is responsible in making sure all of the product is paid for.

    What is your “mini bottle” policy?
    50 ml bottles are ILLEGAL in the State of Louisiana. If you would like to have a smaller size bottle for your event, 100 ml bottles and above are fine. If we see or find any illegal-sized bottles during Tales, they will be confiscated by our team.

    Do I need to list/order bitters?
    No, if the product is considered “non-beverage alcohol”. Only list/order products that are “beverage alcohol”. Non-Spirit items do not need to be listed and will not be ordered through us, you can bring them in yourself (ie, Angostura Bitters, Peychaud’s Bitters, tonic water, Fever Tree, etc.).

    How much product should I order?
    Spirits cannot be returned so please base your calculations on the 5 oz. tasting size.
    For Tasting Rooms- we estimate an attendance of 200-300 guests on a flow.
    For the Happy Hour- there will be around 400-500 attendees for the 3 hour event and products should be served neat. We suggest no more than 6 bottles per SKU for this event.

    I don’t know the distributor for a product, what do I do?
    Please email us if you are unsure of the Louisiana distributor and we will check to see if it is available. We can also send you the product lists for each distributor.

    What happens after I place my order?
    After we order the spirits for your Tasting Room or Happy Hour our team will review the order and email you with any questions.
    Following Tales of the Cocktail, between August and September, you will receive an invoice for the amount of the spirits you ordered. This will need to be paid to TOTCF within 30 days of receipt of the invoice.

    When will I receive my order?
    Liquor orders will be delivered to your event location 2 hours prior to your event start time. You can also choose to pick up your products in advance (it must be at least 1 day prior). Alex from our team will work with you on organizing this.

    What happens if we have product leftover after our event?
    The product you order becomes your property upon delivery or pick-up. You may take the product with you once the event is over or tell a Tales team member that you no longer want/need it and they will discard it. We do not take any returns nor issue returns/refunds.
    We recommend that you bring it back to the hotel room or rent an extra hotel room for storage.


    Tales New Orleans: Contracts & Invoicing FAQs

    When will I receive my contract?
    Once you receive your sponsorship confirmation email we will send you the contract within 10 business days.

    How will I receive my contract?

    We will send you an electronic contract from the email address RightSignature.com <documents@rightsignature.com>. Please add this email address to your address book so it doesn’t get marked as Spam.

    How do I sign the contract once I get the email?
    When you open the email there is a link that will allow you to review the document and sign with an electronic signature.

    There will be highlighted fields that are required for you to complete. If you do not complete all the fields you will not be able to sign the document. You will be prompted at each section you need to sign.

    Once you are finished completing all the fields click ‘Submit Signature’ and the contract will be sent back to us to countersign.

    What happens after I sign?

    We will countersign and a fully executed copy will be sent back to you (and to us for our records).

    Do I have to sign electronically?

    No, if you do not want to sign the contract electronically you can print out the document as a PDF, and sign and scan it back to us. Please send the signed contract to Shelley@talesofthecocktail.org.

    I have questions about the contract who do I contact?
    For any questions regarding the contract please contact Shelley@talesofthecocktail.org.

    How will I receive my Invoice?

    Your invoice will be emailed to you electronically from: Tales of the Cocktail Foundation <quickbooks@notification.intuit.com>. Please add this email address to your address book so it doesn’t get marked as Spam.

    How can I pay my invoice?

    You can pay your invoice directly through the email sent via QuickBooks by clicking ‘View Invoice.’ Payment by check should be sent to our Mailing Address: 201 St Charles Ave, Ste 114-409, New Orleans LA 70170

    I am going to pay via bank transfer. How do I get your information?
    Bank transfers can be completed by clicking ‘View Invoice.’ If you cannot complete the transaction through this system, please email Shelley@talesofthecocktail.org. Our banking information is included on the invoice. You can also CLICK HERE to download the bank details.

    I need a W-9 to process your invoice how do I get that?
    CLICK HERE to view and download our W-9

    I need you to add a PO number to the invoice, who do I contact about that?
    Please contact Shelley Robertson, Shelley@talesofthecocktail.org or you can call her at the office at 504-948-0511.

    When do I have to pay my invoice?
    Once you receive your invoice you will need to make payment to us within 30 days.

    I have questions about my invoice who do I contact?
    Shelley Robertson, Shelley@talesofthecocktail.org or you can call her at the office at 504-948-0511.

    Tales on Tour Sponsorship

    If you are interested in partnering with us for Tales on Tour, please fill out and submit this form and someone will be in touch with you!


    What is Tales on Tour?
    Every two years, since 2011, we have selected an international destination to visit and bring a taste of Tales of the Cocktail New Orleans to. This includes seminars, tastings and night events. We visit each destination for two years. Our past cities are: Vancouver, Buenos Aires, Mexico City, and Edinburgh.

    Information about Tales on Tour 2020 Coming Soon!

    When is Tales on Tour?

    Tales on Tour takes place in the Spring.


    Daiquiri Season Sponsorship

    What is Daiquiri Season?
    Daiquiri Season is Tales of the Cocktail's annual month-long celebration honoring one of the world’s most refreshing cocktails — the Daiquiri! Bars around the world, from Daiquiri shops to cocktail bars, are invited to join the celebration by creating their spin on a daiquiri featuring one of our partnering rums! Every September, looking forward to sweet relief in the form of frozen Daiquiris, classic Daiquiris, and Daiquiri twists.

    Throughout the month of September, www.TalesoftheCocktail.com will be featuring stories about daiquiris, history, recipes and more!

    When in Daiquiri Season?
    Each year, Daiquiri Season takes place throughout the month of September.

    How to Participate as a Spirit Partner:
    For information on how to partner with us, please email Partners@talesofthecocktail.org


    Toddy Season Sponsorship

    What is Toddy Season?
    Toddy Season is a celebration of all the best holiday-themed cocktails from Thanksgiving Day to New Year’s Day, during this time, TalesoftheCocktail.com will be primarily dedicated to holiday spirits and cocktails in their many iterations. From seasonal classics like nogs, flips, and toddies to tutorials on baking with booze, we’ll explore the ever-evolving relationship between the holidays and spirits!

    How to Participate as a Spirit Partner:
    Tales of the Cocktail is seeking partnership with brands interested in our highest value marketing opportunity of the year! To maintain and ensure the quality of this partnership, we’re limiting the number of sponsors, so if you’re interested, please reach out as soon as possible to Partners@talesofthecocktail.org.

SPONSORED