It may seem counterintuitive, but selling rare spirits at cost by the ounce can bring lucrative business to your bar. Learn the virtues of break-even programs and consider bringing high dollar bottles to your guests.
Some of the industry's greatest bartenders came from the world of theater — which makes sense, given the similarities between the bar and the stage. Here are five reasons a theater class will improve your skills as a bartender.
Are customers actually drinking that 1762 cognac on the shelf of your bar, or is it more of a showpiece? We talked with Salvatore Calabrese and Jack Rose Dining Saloon owner Bill Thomas for their thoughts on the power of vintage spirits.
Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events.