The Cocktail Apprentice Program is about more than batching thousands of drinks in a week — it's about mentorship and support for the rest of your career. Find out how you can become a member of this elite team.
Whether you aspire to make an impact on your immediate community or you've set your sights on major bar awards, the experts tell us that improving your bar is a matter of paying attention to the details and persevering to achieve your vision.
As people become more conscientious of their health, how can bartenders use health trends to their advantage? We investigate how bartenders can be proactive both in their bartending practice and their personal lives.
Launching a spirits brand is a daunting prospect, but you may have more of an upper hand than you think. We tell you how founder-led spirits brands can leverage their advantages in an ever-changing market.
Want to strengthen your bar's digital presence by taking better photos of your drinks? We found out how you can get the job done and done well using your smart phone. Invest in these apps and upgrades to take cocktail photos that look pro.
Everyday we publish insights from the best in bartending worldwide so that you can hone your craft. Here's some of the best advice we got all year, covering everything from making better drinks, faster to building a cocktail empire.
We can't expect you to read everything we publish, but we believe these long reads (on everything from mountain moonshine and drunken sailors to secret tiki societies and the disappearance of neighborhood bars) are worth the second glance.
Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events.