Award-winning UK mixologist, Merlin Griffiths has the enviable role of global brand ambassador for Bombay Sapphire® gin travelling the world demonstrating the art of mixology and the many ways in which Bombay Sapphire can be used to create incredible cocktails.
Merlin is representative of a new wave of exceptionally talented UK-based bartenders who are pushing the boundaries of cocktail making and have helped establish London as the cocktail capital of the world. Merlin makes no excuses for the precision of his cocktail making, his attention to detail and his religious use of the finest fresh, seasonal ingredients wherever possible. “For me, it’s the difference between a good cocktail and a great cocktail,” says Merlin.
Merlin is respected by his peers for his endless creativity; his passion for his craft and his desire to challenge pre-conceived ideas of what can and can’t be done to make a great cocktail. It is this attitude combined with his exceptional cocktail making skills that have won Merlin numerous awards including a number of trophies in the prestigious Drinks International Cocktail Challenge.
Merlin has spent his entire adult working life perfecting his craft in some of the world’s best bars including several in London’s West End bars and in Notting Hill. Like Bombay Sapphire gin itself, there’s also a touch of the exotic to Merlin having recently spent a year in India working as a bar consultant for one of the country’s leading luxury hotel groups.
As the global ambassador for Bombay Sapphire, Merlin can fully express his adventurous spirit and his refreshing approach to mixology. “I love sharing my passion for Bombay Sapphire gin cocktails and perhaps surprising a few people who think they know gin cocktails but don’t know how Bombay Sapphire adds a new dimension to the classics and has a mixability beyond many other gins.”
With these strong foundations in place, Merlin has gone on to achieve great things. In the UK, he is already no stranger to the spotlight having appeared as the resident mixologist on the No.1 BBC TV food and drink programme, Saturday Kitchen. When Merlin is not travelling he can be found at the Bombay Sapphire Blue Room in London where he has the opportunity to experiment with the freshest seasonal ingredients sourced from the neighbouring Borough Market, the most acclaimed food market in the UK.