Per Hermansson

Per Hermansson Director Sensory Analysis The Absolut Company Pernod Ricard

A Sensory Analyst for more than 30 years, Per Hermansson has spent the last fourteen years using his keen sense for smell and taste to develop unique, quality spirits for the The Absolut Company owned by Pernod Ricard – a world leading producer and distributor of spirits and wines, and the world’s second largest international spirits company. Per is the go-to source for pin-pointing the variation of flavours among different vodka brands and is passionate about analyzing consumer perceptions.

Based at TAC headquarters in Sweden, Per is credited with building the Sensory Laboratory/Department. Today, he is responsible for staying abreast of the latest developments within the spirits industry and consulting with Research & Development to seize opportunities for market growth. He provides both internal and external training sessions around the world that crystallize how different spirits achieve their unique tastes.