Tales of the Cocktail® 2013 Cocktail Apprentice Program Applications Now Available
Cointreau® Welcomes Apprentices for the Sixth Consecutive Year
NEW ORLEANS – FEBRUARY 19, 2013 – Cointreau, the iconic French orange liqueur established in 1849, once again proudly partners with Tales of the Cocktail® for the annual Cocktail Apprentice Program (CAP). Sixty of the world’s best up-and-coming bartenders will be selected to work closely with the leading names in mixology during the five-day festival of cocktails, cuisine and culture held in New Orleans from July 17-21st.
“There’s nothing more exciting than having the opportunity to foster relationships with yet another class of the Cocktail Apprentice Program,” said Paul G. Tuennerman, Co-Owner, Tales of the Cocktail.
The Cocktail Apprentice Team is selected on cocktail recipe submissions, as well as their answers to questions relating to their experience in the industry. The program, initially developed to give talented bartenders the chance to learn from veterans of the industry, is made up of a diverse group of individuals to include experienced bartenders, as well as bartenders new to the creative mixologist world. The program gives innovative bartenders the opportunity to develop and perfect their skills.
”Cointreau is proud to be a partner of the ever evolving Cocktail Apprentice Program at Tales of the Cocktail®,” states Alfred Cointreau, Heritage Manager and Sixth Generation Family Member at Cointreau. “The selection of individuals for the apprentice program is pooled from a group of extremely talented applicants, making for a very special team building experience. Cointreau’s goal is to provide these individuals with the tools they need to be leaders in their field, and the program is developed to encourage the mastering of these skills. We’re delighted to support these individuals in their careers, whether they are novices, or more seasoned veterans.”
Since the start of the Cocktail Apprentice Program, hundreds of promising bartenders have had the opportunity to polish their craft at Tales of the Cocktail®. Bartenders also get the chance to work on large-scale events, which they may not have the opportunity to do normally. The team is essential to the success of seminars and tasting rooms, working behind the scenes to create flawless events with succulent cocktails.
“Just like Tales of the Cocktail, the cocktail apprentice program is always evolving to meet the needs of today’s bartender. In 2013 we are proud to offer the CAP finishing school which gives seniors apprentices the opportunity to participate in educational classes at Tales of the Cocktail in topics such as public speaking and finance to broaden their talent,” said Don Lee, Cocktail Apprentice Team Leader.
The Selection Process:
The cocktail apprentice leadership team uses a multi-stage review process based on a point system to select the program finalists. The first several rounds are conducted blind, awarding points based solely on essay responses. Applicant names and any recommendations are not considerations for this part of the process. Those who move on to the second round are then awarded more points based on event experience. For the third step of the review the leaders remove their blinders and give weight to other factors in order to create a staff balanced between regions and levels of experience.
Deadlines for applications are March 15, 2013 for returning CAPs and April 1, 2013 for new CAPs.
In addition to the sought after experience the CAP provides, participants are eligible to apply for the Cocktail Apprentice Scholarship Program. In 2013, the scholarship program that will allow 10 former apprentices to complete the prestigious Beverage Alcohol Resource (B.A.R.) Program. These ten recipients will receive a scholarship valued at $3,800 and a $500 travel stipend to attend the 11th B.A.R. five-day Spirits & Mixology Certification Program, happening at New York’s Astor Center on September 23-27, 2013. In addition, Tales of the Cocktail® will have an additional $10,000 in funding for those who want to attend and further their education through the program.
In addition, past Cocktail Apprentices will have the opportunity to apply for the Cocktail Apprentice Medical Aid Fund. This fund provides financial assistance in the form of cash grants to former Tales of the Cocktail® Apprentices to help off-set large medical expenses in times of need. With the burden of medical bill payments lessened or removed, they can focus on getting healthy and back behind the bar to continue shaking up the cocktail industry.
About Tales of the Cocktail®
This summer the industry’s most influential bartenders and spirit lovers from around the globe will drink in every ounce of cocktail knowledge and culture at Tales of the Cocktail® 2013. The world’s premier cocktail festival returns to New Orleans with another non-stop schedule of educational seminars, tasting rooms, Spirited Dinners®, Spirited Awards®, competitions and more. We guarantee you won’t leave thirsty at the 11th Annual Tales of the Cocktail®, July 17-21, 2013.
For more information about drinking it in with us this summer, visit TalesoftheCocktail.com
About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it’s founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.
About Cointreau ®
Created more than 160 years ago in Angers, France, Cointreau is one of the world’s most famous crystal clear spirits. Cointreau’s distinctive square‐shaped bottle, with rounded shoulders and warm amber color, is recognized worldwide, as well as its subtle taste – a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. Cointreau is best known as being a key ingredient in the most popular cocktail in the US; the margarita. In addition, Cointreau is an essential ingredient in the Cosmopolitan and other top shelf cocktails, such as the Sidecar and the White Lady. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, makes it a perfect choice neat or on the rocks. Today, more than 15 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars.
© 2013 Cointreau Corp., Cointreau® Liqueur, 40% Alc./Vol., Imported by Rémy Cointreau USA, Inc., New York, NY. E. Cointreau Seal Design®. BE COINTREAUVERSIAL®.PLEASE DRINK RESPONSIBLY.