TALES OF THE COCKTAIL® 2012 TICKETS ON SALE NOW

Spirited tickets and special packages can be purchased online at TalesoftheCocktail.com for the milestone 10th anniversary celebration

NEW ORLEANS, LA – March 30, 2012 - Now in its 10th year, Tales of the Cocktail® returns with another round of seminars, events, competitions, tastings, dinner pairings, workshops, excursions and more that are sure to shake up the cocktail industry. Individual event tickets and special packages are now on sale for Tales of the Cocktail® 2012, being held July 25-29 in New Orleans. There are a limited number of tickets available for each event, so attendees are encouraged to buy their tickets early online at TalesoftheCocktail.com.

Ann Tuennerman, Founder of Tales of the Cocktail®, believes, “As with years past, we expect that attendees will once again, comment on the exponential growth in this, our 10th year. Our goal in to continue to provide fresh and innovative content, much like Mr. Cocktail expects in his cocktails.”

With more than 200 events for both experts and amateurs alike, we will be making history during the five days of Tales of the Cocktail® 2012. For the historic 10th Anniversary celebration, this year’s schedule includes a host of new events including: Hand-Shaken Daiquiri Cocktail Competition; Street Food and Go-Cups; Spirited Luncheon with the Dame Hall of Fame; Tales of the Cocktail® Excursions, including swamp tours of the Louisiana swamps, pig butchering demonstrations, bike and garden tours; cocktails; new hands on seminars at the New Orleans Cooking School; music and more.

Prices range from $40 to $100 plus fees. Additional events go on sale Monday, April 30 including the themed Spirited Dinner® series with cocktail and cuisine pairings.

In addition to individual ticket sales, Tales of the Cocktail® offers several ticket packages to get a full helping of the festivities. Tales of the Cocktail® ticket packages include:

PROMOTIONS

All promotions will end on Monday, April 30, 2012, so hurry to TalesoftheCocktail.com today to reserve your spot at the world’s best spirited events.

Taste of Tales Promotion
(Actual Price plus fees)

For those that want to enjoy Tales of the Cocktail® in moderation, we offer the Taste of Tales Promotion.  Purchase any THREE (3) tickets before Monday, April 30, 2012 to received a Better with Age E-Recipe Book (Value of $10.00) and Vintage Herbsaint Poster with purchase to available for pick up at registration.

Tour of Tales Promotion
(Actual Price plus fees)

If you have a slightly larger appetite for all things cocktail, try the Tour of Tales Promotion.  Purchase any SIX (6) tickets before Monday, April 30, 2012 and received a Better with Age E-Recipe Book (Value of $10.00) and World’s Drinks and How to Mix Them by H.W. Boothby (Value of $19.95) available for pick up at registration.

PACKAGES

All packages will go on sale Friday, March 30, 2012.  There are a limited number of packages, so hurry to TalesoftheCocktail.com today to reserve your spot at the world’s best spirited events.

NEW PACKAGE: How To Open Your Own Bar & Not Screw Up presented by BarSmarts
$141

Creating cocktails is an art, but running a bar is a business. On the first day of Tales of the Cocktail® 2012, the art and business of cocktails mix at From Cocktail Napkin to Cocktail Bar presented by BarSmarts. Join up and coming bar owners for this series of three professional seminars that dive deep into the business behind making drinks. Dushan Zaric, co-owner of Employees Only and Macao Trading Co., and Philip Duff, will lead this new series. This 3 part series will touch on everything from developing your concepts to finding locations to marketing your bar. Those that complete the series will receive official certification from Tales of the Cocktail® and BarSmarts and have the knowledge they need to make their dream bar a reality. A limited number of How to Open Your Own Bar & Not Screw Up packages are available, so reserve yours today.

Package Details:

·      1 ticket to Part 1:  From Cocktail Napkin to Cocktail Bar: How To Open Your Own Bar

·      1 ticket to Part 2:  From Cocktail Napkin to Cocktail Bar: How To Open Your Own Bar

·      1 ticket to Part 3:  From Cocktail Napkin to Cocktail Bar: How To Open Your Own Bar

·      Better with Age E-Recipe Book (Value of $10.00)

BarSmarts Certificate

Native Spirits Package
$165

The true spirit of our city lives in those that call New Orleans home, so we’re inviting locals to join us at Tales of the Cocktail® 2012 with the Native Spirits Package. This package will take you to the weekend’s best parties so you can mix with cocktail lovers from around the world, giving them a taste of what New Orleans is all about. Native Spirits Packages are limited, so reserve yours today.

Package Details:

·      1 ticket to Happy Hour presented by Diageo on Thursday

·      1 ticket to Tales of the Cocktail® Hand-Shaken Daiquiri Competition presented by Bacardi Rums OR Bar Room Brawl presented by Moët Hennessey on Friday

·      1 ticket to Taste the World’s Best Spirits presented by Ultimate Spirits Challenge

·      Drinks by Jacques Straub (a reproduction of the 1914 edition) with a new introduction by David Wondrich (Value of $19.95)

Founders’ Day Package*
$625 (Savings of $104)

The Founders’ Day package is the complete Tales of the Cocktail® goer package. By day, you will feast on 12 spirited seminars filled to the brim with cocktail history, techniques and tastings. By night, you will sample the handiwork of the world’s best mixologists with unfettered access to Tales of the Cocktail® parties and competitions. A limited number of Founders’ Day packages are available, so reserve yours today.

Package Details:

·      12 Tickets to Spirited Seminar (3 on Wednesday, Thursday, Friday and Saturday)

·      1 ticket to Happy Hour presented by Diageo on Thursday

·      1 ticket to Tales of the Cocktail® Hand-Shaken Daiquiri Competition presented by Bacardi Rums OR Bar Room Brawl presented by Moët Hennessey on Friday

·      1 ticket to Taste the World’s Best Spirits presented by Ultimate Spirits Challenge

·      1 invitation to the Native Spirits Brunch at the Hotel Monteleone on Sunday

·      Trade Paperback Version of Tales of the Cocktail® from A to Z – 10th Anniversary Book (Value of $19.95)

·      Vintage Herbsaint Poster

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