How to read your guests mind and tongue with a help of COCKTAIL PSYCHOLOGY. Remember the bartender is also a salesman. You are in a business where you are selling not only drinks, but also YOURSELF. Your knowledge, personality and CHARIZMA can help you to do so. The bartender is a psychologist, a sociologist and a salesman - all in one. Charisma is something extraordinary, something which is not given to everyone at birth. Human beings are divided into "ordinary", those who have " a spark ", and then people with charisma. Even when a person is born with charisma, he needs to experience life so thathis inner strenght may be fully expressed. Charisma is a gift, the ability of a person to spread the FLUIDUM around. Image is nothing for those who do not know anything about it. However, it is important for people who know how to use it and make the most of it. Image is not about cheating and hypocricy, but about using common practises to one's own benefit. Stan will shows you his own way of charizmatic bartending, and also he will be sharing with you his knowledge, tricks and experience of "reading your guests body, mind and palate" FOR IMPROVING YOUR BUSINESS. Cocktail psychology is a science and art in one. Students of psychology should have one or two terms of compulsory intership in a cocktail bar. So far, I know no better school for knowing the human soul. Stan Vadrna