Experienced media trainer Lisa Ekus-Saffer and culinary television producer and author Virginia Willis offer a cocktail-specific version of their nationally renowned media training seminar, HONING YOUR EDGE, providing the skills cocktail and beverage industry professionals need to work effectively with the media. Beginning with an overview of today's media environment, they will examine television, internet, print, and radio interviews from all angles, as well as personal appearances and mixology demonstrations.

The goal is to replace intimidation and fear with confidence and energy and, ultimately, to help cocktail industry professionals perform as well in front of the camera as behind the bar. The seminar will wrap up with a Q&A session. Any mixologist, author, bartender, culinary professional, chef, and or designer committed to improving his or her performance in front of an audience will benefit from this workshop.