131 DAYS until Tales of the Cocktail 2010!

All Seminars

La Verdad (The Truth) About Mezcal its Past and its Future
Sun, 25 July 2010
Grand Ballroom South, The Royal Sonesta Hotel
Spirits/Products
1:00 PM - 2:30 PM

La Verdad meaning "the Truth" in Spanish. This seminar will focus on the misunderstood spirit of Mezcal. Misperceived as the lesser known "cousin" of Tequila and generally assumed of a lower quality when in point in fact not only is it more appropriate to designate Mezcal the father of Tequila, we will go one step farther and explain Tequila IS a Mezcal, and furthermore that Mezcal is one of the finest hand crafted artisan spirits in the world. We will explain the worm, which was no more and remains no more than a marketing gimmick of lesser quality Mezcals ruining the image of the spirit before it has had a chance to truly blossom. Be that as it may the seed has been planted and four men intent on nurturing its growth will share their passion with those in attendance.

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