Foremost, Ann and I want to thank you for being a part of history as we celebrate the 10th Anniversary of Tales of the Cocktail. We welcome you to our City, New Orleans, and we strongly encourage you to take advantage of the numerous Events that we have planned for you.
As you might imagine, Tales of the Cocktail has grown over the past decade and now includes various Events beginning on Monday, July 23rd through Sunday, July 29th.
In addition to asking you to take time to explore New Orleans, we would like to ask you to not participate in the few, unsanctioned Events that various Individuals and Brands, insist on attempting to execute, during the week of Tales of the Cocktail.
Throughout the year we spend hundreds of thousands of dollars on various Programs that enhance the Industry in which we all play, and earn a living. From the Cocktail Apprentice Program and the various Scholarships and Medical Assistance Funds to the expenses associated with Travel, Lodging and Meals, for the hundreds of Presenters, Panelists and Credentialed Media, that make Tales of the Cocktail what it is today; these are all made possible because of the support of our Sponsors and Participants, who purchase Tickets. Essentially, it is the Industry supporting itself as we all look to make the World a better place to drink. The Individuals and Brands that host unsanctioned Events give nothing back to the Industry, or our Community of New Orleans. Instead, they choose to capitalize on all the efforts of those who have decided to play fair, to line their own pockets.
So while we want you to have a great time during this, our 10th Anniversary, we also want you to consider the greater good of the Industry in its entirety and participate only in those Events that you find on the Official Tales of the Cocktail Schedule.
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